KEY HIGHLIGHTS
- Audi India to increase ex-showroom price by up to 2 percent
- The upcoming price hike will be effective from 1 January 2024
- The price hike is due to the increasing input cost
If you're considering purchasing a new Audi in the upcoming year, be prepared to spend more, as the renowned German luxury car manufacturer has announced an upcoming price increase. Audi India has revealed plans to implement a price hike of up to 2% across its entire model lineup, citing increasing input and operational expenses as the driving factors. This decision to increase prices is scheduled to take effect starting January 1, 2024.
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Audi India Price Hike
Regarding the upcoming price hike Mr. Balbir Singh Dhillon, Head of Audi India said, Achieving profitability through a sustainable business model remains a critical part of Audi Indias strategy, and we are committed to providing the best to our customers. Due to rising supply-chain-related input and operational costs, we have effected a price correction across our model range, maintaining the brands premium price positioning. The price correction aims to ensure sustainable growth for Audi India and our dealer partners, and we will ensure that the price hike's impact is as minimal as possible for customers.
Audi India has recently reported an impressive 88% growth, achieving sales of 5,530 units in the first nine months of this year. Notably, the brand boasts the most extensive electric vehicle (EV) portfolio in its segment. Meanwhile, Audi Approved: plus, the pre-owned car business, experienced a substantial 63% growth from January to September 2023.
Adding to its innovative initiatives, Audi India has introduced an industry-first program for EV owners called 'Charge my Audi' within the 'myAudiConnect' app. This pioneering one-stop solution provides Audi e-tron customers with seamless access to multiple electric vehicles charging partners through a single app. Currently, 'Charge my Audi' offers over 1000 charging points for Audi e-tron owners, enhancing the electric vehicle ownership experience.
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Verdict
The recently declared price increase is set to take effect in January 2024. Prospective buyers have the opportunity to secure the current pricing on Audi vehicles in India by making their purchases before the specified date. The German luxury car manufacturer plans to raise prices across its entire portfolio, encompassing sedans, SUVs, and electric vehicles (EVs).
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