Mad About Wheels opens the BYJLI franchise network in Gurgaon which will provide all kinds of services oriented towards EVs. It will also provide sales and after-sales services for all vehicles.
Gurugram-based start-up for electric mobility & automotive solutions, Mad About Wheels launched their first brand-neutral EV experience centre, named BYJLI in Gurugram. As has been described by the company, all BYJLI showrooms will offer customers, complete Peace of Mind, Sales, Cashless Extended warranty, After Sales & above all a great consumer experience.
Currently, MAW owns just one BYJLI showroom, but the company will further expand into 50+ towns and cities in the next 1 year. These experience centres will provide EV products, Charging solutions, Value Added Services, Extended Warranties as per OEMs, AMC program. They will also provide financial support with Indias leading Insurance players like Mahindra Insurance (MIBL), Alliance Broking, Elephant & Easy EMI plans.
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Present at this occasion were Mr. Amresh Khar and Manish Kocchar, co-founders of Mad About Wheels, along with Mr. Vivek Dhawan, the Director of Sales and Marketing, Omega Seiki. At BYJLI, our focus is to provide consumer-centric infrastructure to enable our dealer-partners by providing an enhanced experience for our potential EV-customers, said, Mr. Dhawan.
Mr. Amresh Khar further explained how every dealership will also get exclusive charging points in partnership with EVRE. These charging destinations will be accessible via a mobile app and will Help us in completing the loop of providing 360o services and to our customers by providing charging touch-points at convenient last-mile locations as well as drive profitability for our dealer-partners at the same time .
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It will also partner up with Omega Seiki for 2-wheelers and 3-wheelers, along with SES, MIBL, Elephant, IDFC finance, and Bike Bazaar among others, for finance, as well as, products. BYJLI will be a completely open culture and will try to accommodate as many EV products as possible from diverse manufacturers.
Products from the bouquet of EM (Emotarad) E-Bikes will provide a fun ride experience, said Mr. Manish Kochhar. They will provide pedal-assist cycles with 70 kms of range on a full charge. Then there are the Bold & Eagle models that will have a range of 100 km and 160 km, respectively. These bikes will be for urban, primarily for Gurugram though.
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Platforms like BYJLI will help establish a favourable EV ecosystem, where consumers will enjoy all the benefits and brands will also build their viability. The dealerships will also enjoy digital partnerships which will help Mad About Wheels to build a 360-degree presence to reach more consumers and bring them into walk-in models.
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