When Maruti launched Nexa as its premium arm, a lot of industry leaders questioned the bold move. However, Maruti thought otherwise and had grand plans. The aim was to offer and create a far more premium experience for users than what the industry had to offer. Modern-day products would go the Nexa way while ensuring the cash flow remained constant in the regular or the Arena showrooms by having enough, in-demand cars here.
Needless to say, Nexa has only grown over the years since its launch in July 2015 and the first car to be listed in the portfolio was the S-Cross. Nexa is now 3rd largest automotive channel which has 370+ showrooms across 200+ cities. Over a span of 5 years, Nexa has delivered about 11 lakh cars to the Indian market.
Currently, the Nexa line-up includes Ignis, Baleno, Ciaz and XL6. The latter is the flagship car from Maruti's. The updated BS6 S-Cross is launching soon and will be brought in a refreshed avatar with a 1.5L petrol motor under the hood. This is the same found in Ciaz and XL6 and churns out 103 bhp with 138 Nm of peak torque. Maruti has altogether discontinued the diesel engines from the Indian market.
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Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, NEXA marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, NEXA, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. NEXA is the 3rd largest retail automobile retail channel in India.
He reinforced, "with NEXA, we are able to attract modern urban Indian consumer to Maruti Suzuki portfolio We are extremely grateful for the enormous trust placed in us by our customers As we move forward, it will be our constant endeavour to continue to reinvent and deliver the unique NEXA experience to our ever-evolving customers."
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Nexa India provides new technologies in its cars and offers a premium brand experience with exclusive outlets. They are inching towards new technologies like Smart Hybrid, SmartPlay Infotainment system, NEXA Safety Shield to the buyers.
