KEY HIGHLIGHTS
- Harley-Davidson X440 received its first price hike
- The price of every variant increased by Rs 10,500
- First booking window of the HD X440 will be closed tomorrow
- Deliveries to start from October
Harley-Davidson has recently begun accepting bookings for its most-affordable offering, the X440, in India. However, before making its first delivery, the brand has raised the motorcycle's price by Rs 10,500 across all three variants. As a result, the HD X440 now starts at Rs 2.39 lakh (ex-showroom). Read details about the new price hike below. Meanwhile, you can join our 91Wheels Whatsapp Group for all of such latest updates from the automotive industry.
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Harley-Davidson X440 - Price Hike
The brand initiated the first booking window for the motorcycle last week, which will remain open until tomorrow. Customers who book the motorcycle on or before 3rd August will be eligible for the introductory price. For the subsequent booking window, customers will be required to pay the new price for the motorcycle. The bookings can be done online by paying a booking amount of Rs 5,000.
Regarding the variant-wise pricing, the entry-spec Denim variant that was previously priced at Rs 2.29 lakh (ex-showroom) is now available at Rs 2.39 lakh (ex-showroom). The mid-spec Vivid variant has seen a price increase from Rs 2.49 lakh (ex-showroom) to Rs 2.59 lakh (ex-showroom). The top-of-the-line S variant, which was originally priced at Rs 2.69 lakh (ex-showroom), now costs Rs 2.79 lakh (ex-showroom). The price hike is uniform across all the variants.
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Harley-Davidson X440 - Deliveries
Hero MotoCorp is scheduled to commence production of the Harley-Davidson X440 in September at its Garden Factory located in Neemrana, Rajasthan, in northern India. The brand plans to initiate customer deliveries starting from October 2023. Deliveries will be carried out on a prioritized basis according to the booking dates.
Mr. Niranjan Gupta, Chief Executive Officer (CEO), of Hero MotoCorp, said, "We are now announcing the new price that will be applicable for the next window of online bookings. The current online booking window with an introductory price closes on 3 August. Its a fantastic opportunity to avail of the benefit and own a Harley-Davidson."
Verdict
The increase in the price of the Harley-Davidson X440 may discourage some prospective buyers. The brand's decision to raise the price ahead of the deliveries indicates a positive response from the market. However, the HD X440 faces tough competition in terms of pricing from the Triumph Speed 400, which starts at Rs 2.33 lakh (Ex-showroom).
