Hyundai Motor India Limited (HMIL), the countrys second most popular carmaker, has introduced its new brand campaign Beyond Mobility that is in line with the carmakers vision for the India of tomorrow. Inspired from Hyundais global vision of Progress for Humanity, the Beyond Mobility campaign is built on three pillars - Intelligent Technology, Sustainability and Innovation.
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Commenting on the campaign's introduction, Mr S S Kim, MD & CEO, Hyundai Motor India, said, Hyundai has embarked on a journey to further strengthen its brand image as technologically advanced, sustainable and innovative. As a customer centric organization, we aim to elevate customer interactions with our brand, not just in the realms of mobility but create experiences that are beyond what is conventional. We understand that time is our most precious possession and we want to empower our customers with quality time. So we are redefining our services and experiences that create memories and surpass expectations of our customer thereby delivering quality time. Under the aegis of Hyundais global vision of Progress for Humanity, HMIs new brand campaign Beyond Mobility reinforces its commitment of future mobility which is intelligent and thrives with sustainability.
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Launched across various platforms, the new brand campaign aims to help people understand the advantages of the hyper-connected automobiles of tomorrow. The carmaker has been developing technologies that are future-ready. These technologies will offer quality experiences and reach beyond mobility by being a part of a customers lifestyle. The carmaker's commitment towards the usage of advanced technologies to enrich the consumer experience will reflect in the new digital-ready, convenience-driven approach to pre-sales, deliveries, services and more.
Hyundai continues to focus on creating sustainable solutions that have a positive impact on humanity. The carmaker has already taken several initiatives at the factory as well as dealership level to contribute towards the improvement of the environment. The company's manufacturing facility off Chennai is near about self-sustainable in terms of its reliance on water.
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The plant benefits from 100% rainwater harvesting at the manufacturing facility. With 6 ponds providing a total water storage capacity of 3.35 lakh kiloliters, the carmaker aims for zero external water dependency by 2025. Hyundai, as a smart mobility solutions provider, has been working towards the creation of an innovative ecosystem that takes care of everything with it choice of transmissions, convenience to own, lifestyle membership programs and much more. The Click to Buy end to end car-buying platform has already been well received by buyers of Hyundai vehicles. Furthermore, with more than 30 partners on Hyundai Mobility Membership, the carmaker is offering several lifestyle solutions to its customers.
The latest brand campaign has been tailor-made to promote Hyundais focus on intelligent technologies, sustainable initiatives and innovations that usher an era of choices to our new-age customers. It captures how user needs are evolving towards an integrated ecosystem and beautifully depicts the future of mobility that can deliver meaningful experiences making every moment truly worthwhile and rewarding.
So, what's your take on the 'Beyond Mobility' brand campaign from Hyundai Motor India? Share your thoughts in the comments section below. Join our 91Wheels Telegram and 91Wheels Whatsapp group to know more about vehicles, conduct discussions on your favourite ride and much more! Also, you can subscribe to our Youtube channel for video content on the latest from the world of cars and motorcycles. Also, connect with us on Facebook, Instagram, and Twitter for more about vehicles!
