KEY HIGHLIGHTS
- Mahindra quietly removed the Marazzo from their official car lineup.
- The Marazzo was performing poorly on the sales chart, selling fewer than 50 units a month.
- Should Mahindra consider relaunching the Marazzo? Let's explore the possibilities.
The Mahindra Marazzo, the only MPV from Mahindra, is no longer visible in their car lineup on the official website. Since there's no official confirmation from the automaker about its discontinuation, it's unclear whether the company plans to relaunch it or if production has come to a permanent stop. Only official statements from the company can provide clarity on this matter.
This marks the end of the journey for this 7-seater, which was launched in September 2018. Let's take a deep dive into this latest update, also, you can Join the 91Wheels WhatsApp Group to stay updated on the latest automotive news.
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What were the sales record of Mahindra Marazzo?
The sales record of the Mahindra Marazzo reflects a state of obscurity, with total sales figures consistently below even a hundred units. In May 2024, only 16 units were sold, following a similarly low figure of 20 units in April 2024. This performance contrasts sharply with popular models like the Scorpio Classic and Scorpio N, which consistently achieve monthly sales between 15,000 to 17,000 units.
This stark difference underscores the challenging market reception faced by the Marazzo despite Mahindra's broader success with other models.
In 2024, the overall sales of the Marazzo were reported to be less than 200 units according to various sales records. Despite this, the Marazzo stood out as a unique vehicle, having achieved a notable 4-star safety rating from GNCAP. It was distinguished by being the only vehicle with a transverse engine, a ladder frame chassis, and front-wheel drive.
The Marazzo's engineering was particularly noteworthy, reflecting thoughtful design. Its exterior design drew inspiration from sharks, evident in details such as the rear taillights, fender lines, and door styling.
Should the Mahindra Marazzo need to relaunch?
I believe Mahindra should consider relaunching the Marazzo, given its unique and unconventional approach to MPVs compared to traditional models like the Innova Crysta and XL6. However, Mahindra should strategically position it in a segment similar to the Kia Carens, which is currently enjoying significant success and is due for a facelift soon.
Moreover, Mahindra should offer multiple powertrain options, transmissions, and various variants. This strategic approach is crucial in today's automotive sector to make a substantial impact and cater to diverse customer preferences.
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Verdict
Mahindra Marazzo is likely discontinued, and even before this news surfaced, it had been largely ignored for several years. It's evident that the car won't be making a comeback anytime soon. However, Mahindra should reconsider its position and take a different approach rather than solely focusing on compact SUVs.
