- Sales figure for the year 2022
- Maruti Suzuki captures the top spot
- All other rivals account for less than 50% of sales
2022 is out and so is the premium hatchback sales report. With more and more SUVs being zoomed out of showrooms, hatchbacks have remained the best sellers. This is the segment that provides both luxury and comfort with a little smaller hole in your pocket. And, the list has been topped by none other than the Maruti Suzuki Baleno, that too by capturing more than 50% market share. This is higher than all the sales of the rivals combined.
What are the rankings and the places of its rivals? Read the list below to find out.
1. Maruti Suzuki Baleno: The King With Over 50% Territory
The Maruti Suzuki Baleno is the king with over nearly 52% of the market share. The product with the brand name is two factors working in its favor. It accounted for 1,86,665 units from a total of 3,53,0112 units. which is a massive number. The average monthly sales come out to be 15,472 units.
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2. Hyundai i20: Sizeable Distance From Baleno On The Second Spot
Hyundai i20 is a very far second on the list. Compared to the 1,85,665 units of Baleno, i20 scored only 75,572 units in 2022, which is less than half of the Baleno. It managed to capture nearly 22% of the market share. This translates into a monthly average of 6,298 units.
3. Tata Altroz: Competing Against i20
Looks like the Hyundai i20 and Tata Altroz are competing with each other for the lower spots left by the Maruti best seller. Altroz stood at 3rd position in the sales chart, right after i20. With a sales number of 58,590, the average monthly sales come out to be 4,883.
4. Toyota Glanza: Completely Baleno, But Trails In Sales
Toyota Glanza is a product born with the Maruti-Toyota agreement. The Glanza is a complete Baleno with just some tweaks on the outside and Inside. Despite having the same engine, the same specs, and the same body frame, Glanza is at the bottom of the sales chart. This reinforces the value of the brand name and the trust that Maruti enjoys in Indian families.
Toyota Glanza would be a smarter choice for people facing longer waiting periods for their Baleno.
Summarising the list-
- Maruti Suzuki Baleno
- Hyundai i20
- Tata Altroz
- Toyota Glanza
VERDICT- Maruti Suzuki, like every time, has emerged as the segment leader in sales. The sales figure of its premium hatchback offering is a clear indication of its mammoth dominance over the Hyundai i20. Covering this sales gap will be no easy feat for the rivals, who combined spans less than 50% of the market share. The brand value example is displayed with the same product with a different name badge sitting at the bottom of the list. This is something that would be the biggest obstacle for other companies to overcome.
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