KEY HIGHLIGHTS
- AGS technology enjoys 65% customer acceptance in automatic vehicles
- High-end automatic variants are preferred by NEXA customers; mid-variants by Arena customers
- Top contributing regions include Delhi & NCR, Maharashtra, and Karnataka
- Variety of automatic transmission options cater to diverse customer needs
- Aims to reach the 100,000 automatic vehicle sales mark in FY23-24
Maruti Suzuki India Limited (MSIL) has notched up another remarkable achievement, surging past the monumental milestone of 1 million automatic vehicle sales. Currently, MSIL proudly offers a diverse range of four distinct automatic transmission systems. These include Auto Gear Shift (AGS), 4-speed Automatic Transmission (AT), Advanced 6-speed Automatic Transmission (AT) with steering-mounted paddle Shifters, and the cutting-edge Electronic-Continuous Variable Transmission (e-CVT) available across an impressive lineup of 16 models. This extensive selection caters perfectly to the ever-evolving preferences of our discerning customers. Keep reading for a detailed exploration of this significant feat!
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Maruti Suzuki: Automatic Transmission Triumph
Maruti Suzuki has been instrumental in bringing the convenience of two-pedal automatic car technology to the forefront in India. Back in 2014, they introduced AGS technology, and it was an instant hit with customers. As of today, an impressive 65% of automatic vehicles sold by MSIL come equipped with AGS technology. Additionally, AT automatic transmission models makeup 27% of MSIL's total automatic sales, while the Hybrid e-CVT transmission accounts for about 8% of these sales. This showcases Maruti Suzuki's commitment to providing a wide range of advanced transmission options for their valued customers.
Speaking on the achievement, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, At Maruti Suzuki, we are passionate about providing our customers with the best driving experience. We have made it our mission to spread the 'Joy of Mobility' to all! This spirit has enabled us to democratise automatic transmission technology with numerous types of options. And we are truly humbled by the customer response we have received. MSILs automatic car sales have been on the rise constantly. We are already close to touching the one lakh automatic vehicle sales mark for FY23-24, as we stand in the middle of the financial year. This is truly a tremendous feat for us.
Further examining the behaviour of consumers, it is worth noting that NEXA customers tend to prefer high-end automatic variants. Arena customers meanwhile prefer mid-variants when making a purchase decision. As things stand today, NEXA accounts for about 58% of automatic car sales at MSIL, while Arena contributes about 42%. added Mr. Srivastava.
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Maruti Suzuki: Customer Preferences And Top Regions In Automatic Car Sales
Maruti Suzuki's automatic car sales are thriving, with key regions driving this success, including Delhi & NCR, Maharashtra, Tamil Nadu, Karnataka, Andhra Pradesh & Telangana, and Kerala. Maruti Suzuki offers a range of automatic transmission options, including the efficient 5-speed AGS gearbox in models like Alto K-10, S-Presso, Celerio, WagonR, Ignis, Swift, Dzire, Baleno, and the Fronx. Additionally, the Jimny and Ciaz come with a smooth 4-speed automatic transmission.
For those seeking an advanced driving experience, Maruti Suzuki offers the 6-speed automatic transmission with paddle shifters in models such as the Fronx, Brezza, Ertiga, XL6, and the Grand Vitara. If you're interested in electric hybrid models, the exclusive e-CVT technology is available in the Grand Vitara and Invicto, providing an environmentally friendly option for eco-conscious drivers.
Verdict
Maruti Suzuki's 1 million automatic vehicle sales highlight their dedication to offering diverse and easy driving options. Their inventive transmission tech and focus on customers have made them a leading force in India's car market. Also, If you are someone with a passion for engines mounted on wheels, you must join our Whatsapp Group Community of petrolheads to find out more exciting stuff about the Auto world.
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