Today, we all are staying at home to fight against an invisible devil. This deadly concealed novel coronavirus has engulfed the entire world in its clutch and is now fast spreading its tentacles in India too. The coronavirus pandemic is having a widespread impact on all aspects of life including the human lives and the economy. Everything has come to a standstill, people are now practising social-distancing, and one thing is for sure that post the subsidence of the virus, there will be a shift in people's mentality and possibly almost everything will go online. India's Largest Luxury carmaker, Mercedes-Benz had already sensed it beforehand and the German car manufacturer has launched an all-new digital initiative for online sales of its range of cars in India christened as 'Merc From Home' campaign.
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Before we begin, let us tell you that Mercedes-Benz has always been the leader in moving ahead of times, bringing new technologies to their cars. And likewise, they didn't actually wait for COVID-19 to be a reason to go online. In 2016, Mercedes-Benz India launched Industry-first initiative like 'Digital Service Drive Campaign.' This project was one of a kind experience for their customers as it made servicing their cars fast and easy. Moreover, the carmaker is also selling pre-owned cars online on its 'Shop' for months now and the brand says that it has sold more than 150 cars via its online platform in just the first quarter of 2020. Sounds great? Share your opinion on our Whatsapp Group (CLICK TO JOIN)
Talking about Mercedes-Benz's new 'Merc From Home' campaign, it is a unique online platform that allows the customers to book a car, buy it and also get it delivered at their door-step post the lockdown. Some key highlights of this idiosyncratic platform are mentioned below:
- Prospective Buyers can not only book their car but can also configure it and buy it online.
- This online facility can also be availed for models with a high sticker price like an AMG or a Maybach.
- From exploring to purchase to home delivery all can be done without stepping out of your home.
- The chosen car will be delivered to the customer's door-step as per their convenience post the lockdown.
- Indias first Live Mercedes-Benz Studio from their plant for customer consultation will go Live on May 4, 2020.
- Mercedes-Benz says its online concierge service will be offered from morning 10 a.m. till midnight.
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Mercedes-Benz India believes that Digital Platforms have now become an important channel to stay connected with their customers. This New 'Merc From Home' campaign will provide the customers with a hassle-free, personalised car buying online experience post the upliftment of the lockdown and will also provide them with the convenience of getting their favourite Three-Pointed Star delivered to their home as per their convenience, thereby saving a lot of precious time of the prospective luxury car buyers.
