The MG eXpert will be a unique way to discover new products and purchase from home. The entire experience will be assisted by human intervention and AR technology.
MG Motors India launched their unique product exploration platform called MG eXpert which aims to provide a holistic purchase experience to its customers. This has been made possible with the intersection of humans and AR technology.
The entire platform will run on MG Motor Indias new phase of technology called Eccentric Engines Experience Manager Tool. This tool aims to bring the best of audio and visual content, and thereby bridge the gap between virtual interactions and face-to-face interactions.
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This live streaming AR-on vehicle will allow customers to see the actual color palate and accessories of the car before making their final purchase. Customers can also connect with MG eXperts to help with their purchase decision, and step-by-step guidance to the on-road price, expected delivery date, variant comparisons, etc. Customers can also book a test drive at their nearest local MG dealership via the MG eXpert.
Speaking at the occasion of the launch was the Chief Commercial Officer of MG, Mr. Gourav Gupta. He said, "We are delighted to launch MG eXpert... As an Auto-Tech brand, MG has introduced several industry firsts in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home.
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Varun Shah, Co-Founder, and CEO, Eccentric Engine says, We are thrilled to have progressed our relationship with MG Motor to take virtual interactions to a brand-new level with an integrated suite of products. Our new Experience Manager will provide immense opportunities to our partner MG Motor and their dealership partners to create unparalleled engagement with their customers by changing the very nature of interactions.
MG Motors India claims that the MG eXpert has been designed around the principle of the power of choice. The company believes that by advocating this fundamental idea, they will empower customers to explore, experience, and make an assisted decision before purchasing an MG car.
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