KEY HIGHLIGHTS
- The firm currently sells a range of electric scooters, three wheelers, and EV charging setups.
- Following the rebranding, there will be two verticals; one focusing on premium motorcycles, scooters and the other on three-wheelers.
- OPG Mobility will launch its first new product at the 2025 Auto Expo.
Okaya EV is a name in the EV industry that has been around for quite a while. The brand has now transitioned, and rebranded itself into OPG Mobility. Till now, the brand has been selling a range of electric scooters, three-wheelers, and EV charging setups. More recently, it also launched a sub-brand called 'Ferrato', which sells the Disruptor electric motorcycle.
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Okaya EV Rebrands Itself Into OPG Mobility
The new brand identity will be showcased at the upcoming 2025 Auto Expo. With the brand now known as OPG Mobility, there will be two separate verticals; the Ferrato sub-brand focusing on premium electric motorcycles and scooters, and another sub-brand called OTTOPG, which will focus on passenger and cargo electric three-wheelers.
While the Ferrato sub-brand initially focused on electric motorcycles such as the Disruptor, scooters such as the Faast F4, F3, F2T, F2B, and the Freedum LI will now also be added to the Ferrato lineup. Furthermore, as part of the rebranding, OPG Mobility is set to launch its first new product at the 2025 Auto Expo. The new brand identity will also be carried over to other products in the lineup in a phased manner this year.
Anshul Gupta, Managing Director, OPG Mobility, said The Bharat Mobility 2025 Expo is the perfect platform to unveil this new vision. We will launch our first product under the OPG Mobility brand and implement this visual transformation across our entire portfolio. This change will be reflected in every customer touchpoint, both virtual and physical, ensuring a consistent and engaging brand experience.
Verdict
With Okaya EV's rebranding, OPG Mobility looks set to begin the new year with a new identity and new strategies for its upcoming products. While details of the first new product remain under wraps, the wait will not be a long one, as the Auto Expo is just a few days away.
