KEY HIGHLIGHTS
- Ola electric scooters witnessing mounting complaints
- With around 6,80,000 units on roads, 80,000 monthly complaints
- Ola sales declined with their lowest monthly of the year in August
Ola Electric is currently facing a staggering influx of approximately 80,000 complaints each month regarding its electric scooters, a figure that is alarming by any measure. As one of India's leading electric two-wheeler manufacturers, Ola, alongside Ather, has established itself as a formidable player in the fiercely competitive automotive landscape. Since its inception, Ola has sold over 680,000 electric scooters. However, the company is now inundated with service requests and customer grievances. Lets explore how Ola plans to address these challenges moving forward, but before that, make sure to join our 91Wheels Whatsapp Channel, specifically curated for all the avid petrolheads to never miss out on any automotive updates.
Also Read- TVS Ronin 225 Gets Affordable By Rs. 15k; New Colourway Introduced
Ola Electric Complaints Reach All-Time High At 80,000 Per Month: Brand Fortifies Service Team
A recent report indicates that Ola Electric is facing an overwhelming 80,000 customer complaints each month, touching up to 6,000 to 7,000 daily on some occasions. To address these issues, the company has established a dedicated team focused on improving after-sales service operations, incorporating employees from various departments, including production and operations. Since its launch, Ola Electric has sold 680,000 electric scooters and currently operates 430 service stations across India. However, the influx of complaints has led to repair waiting times of 30 to 45 days, exacerbating customer dissatisfaction due to insufficient support.
Furthermore, Ola Electric experienced its lowest sales month of the year, with only 27,506 units sold, reflecting a significant 34% decrease compared to July. This downturn has also led to a drop in market share, falling from 39% to 31%. The surge in customer complaints, combined with a lack of adequate service centers and personnel, appears to be a key factor driving this decline in sales.
Also Read- Ather Halo Smart Helmet Price Slashed By Rs 3,000 - Details Here
Ola Roadster Electric Bikes Coming Soon
Ola Electric has made a bold move by launching three electric motorcycles: the Ola Roadster X, Ola Roadster, and the flagship Roadster Pro. With a design that feels like its straight out of a sci-fi film, these bikes embody the essence of a sleek, futuristic electric vehicle. The Roadster X boasts a peak power output of 11 kW, while the standard Roadster ups the ante with 13 kW. The standout model, the Roadster Pro, impresses with a powerful 52 kW and 105 Nm of torque. In terms of range, the Roadster X is projected to cover up to 200 km, the standard Roadster offers an estimated 248 km, and the high-end variant of the Roadster Pro is expected to achieve an exceptional IDC range of 579 km, positioning it as a significant draw for potential buyers.
The Ola Roadster lineup features the Roadster X with three battery options: 2.5 kWh priced at 974,999, 3.5 kWh at 984,999, and 4.5 kWh at 999,999. The standard Roadster offers three variants as well: 3.0 kWh for 91,04,999, 4.5 kWh for 91,19,999, and 6.0 kWh for 91,39,999. The flagship Roadster Pro comes in two configurations: an 8.0 kWh model priced at 92,00,000 and a 16.0 kWh model at 92,50,000.
| Model | Battery Capacity | Price (Ex-Showroom) |
|---|---|---|
| Roadster X | 2.5 kWh | 974,999 |
| 3.5 kWh | 984,999 | |
| 4.5 kWh | 999,999 | |
| Roadster | 3.0 kWh | 91,04,999 |
| 4.5 kWh | 91,19,999 | |
| 6.0 kWh | 91,39,999 | |
| Roadster Pro | 8.0 kWh | 92,00,000 |
| 16.0 kWh | 92,50,000 |
Verdict
While Ola Electric is expanding its customer service team to battle this ever-mounting service complaints, it looks like it is still going to be an uphill task that is starting to hit its overall reputation evident from the sales numbers. However, I think if the numbers are in this proportion, the brand will probably be looking at the root causes as well to better equip the upcoming units.
