Royal Enfield Women's Apparel Range Launched in India - Get, Set, Dug Dug Dug!

Royal Enfield is one of the most iconic motorcycle manufacturers in India. The company enjoys cult status and has a huge fan following in the country. People love Royal Enfield Motorcycles for their classic retro appeal and its signature thump (which has a separate fanbase). Apart from making good motorcycles, Royal Enfield also deals in a lot of accessories for the bikes and apparels for their customers. That's because the Royal Enfield fans want to rule the roads in full swag and enjoy the purest form of the motorcycling experience. This Madras-based Indian two-wheeler manufacturer has today finally launched its first-ever apparel and riding gear range, exclusively for the women in the country. So, here are all the Price and Details of the Royal Enfield Women's Apparel Range.

First of all, let me give you a brief minutia about Royal Enfield's apparel range. So, the Royal Enfield apparel division was started in 2014 with a single aim to create an ecosystem around pure biking and enhance the motorcycling experience. The prime consideration for the Royal Enfield apparels is safety. These are developed keeping three important parameters in mind viz; Protection, Comfort and Style. The apparel range of Royal Enfield consists of lifestyle apparels and protective gears. Talking about the new women apparels, so the women's collection is anchored by a clutch of riding jackets, trousers, gloves & helmets with a complement of t-shirts, shirts and jeans. These collections will be made available online at store.royalenfield.com and at the select stores in major metro cities like Delhi, Bangalore, Kolkata and Ahmedabad.

Royal Enfield says that these apparels have been crafted keeping in mind the riding habits of female riders and the varied weather conditions across the country. These are value for money offerings with prices starting at just Rs. 700 and going all the way up to Rs. 14,000. The company says that being a pure motorcycling brand, it has taken inspiration from the motorcycling way of life and the clothing range has been designed to be aspirational yet accessible. Moreover, in order to celebrate the launch of its first-ever women's apparel range, Royal Enfield will bring the powerful stories through a digital campaign, of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place. This digital campaign #DeedsNotWords will kick off on June 16, 2020.

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Let's now have a look at the Prices of the Royal Enfield's Women Apparel Range:

Speaking about the newly launched lifestyle apparel range for women, Mr Puneet Sood, Head of Apparel Business, Royal Enfield said, "Royal Enfield has a longstanding commitment of providing a pure motorcycling experience to everyone in love with the motorcycling way of life, and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stands for Safety, Comfort and Style, something that we have incorporated in this range as well. We are happy to launch our range of women's riding gear and apparel and aim at enhancing the motorcycling experience for women riders."

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So, these were all the Price and other details about the new Royal Enfield Women's Apparel Range. Which among these are in your checklist? Do let us know in the comments below. You can also join our 91Wheels Automobile Enthusiast group (click via mobile to join) curated exclusively for the fans, enthusiasts and the owners.