Tata Motors is going all guns blazing in 2020. This Indian car manufacturer is launching new products and special edition or enhanced versions of its existing products to lure the buyers. With the help of this approach, the company is aiming to capture more market share in various car segments. According to reports, Tata Motors will soon launch the Dark & Camo Edition of Tata Altroz, Tiago, Tigor and Gravitas. Here are all the details about it.
If you remember, last year Tata Motors launched the Dark Edition of the Harrier and it was unanimously loved by all. The Harrier Dark Edition looks drop-dead gorgeous and it looks like a Mini Land Rover. The Harrier Dark edition received a phenomenal response in the market. Now, it seems that to further lure the buyers, Tata Motors will launch similar editions of other Tata cars too. Recently, Tata Motors has trademarked DARK & CAMO Edition of multiple cars. We will see them on the Indian roads very soon.
As you can see in the images above, the CAMO Edition and DARK Edition of multiple Tata cars have been trademarked. These trademarked images were first revealed by MotorBeam. We tried to find some more information about it and we got some details from the documents of the Ministry of Commerce and Industry, Government of India. These trademarks have been filed on 28/07/2020 and the journal date is of 07/09/2020. We believe Tata might launch these special edition cars around the festive season to boost its sales.
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Talking about these special editions one by one, so the CAMO Edition has been trademarked for the Tiago, Altroz and the Gravitas. While the DARK Edition has been trademarked for the Tata Altroz, Tiago and the Tigor. The Nexon sub-compact SUV is currently not included in this list but we believe Tata Motors will do something special for the Nexon too. The CAMO Edition cars will most likely get a dual-tone paint job with some funky graphics.
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The DARK Edition cars, on the other hand, will get a completely blacked-out theme just like we saw on the Harrier Dark Edition. These DARK Edition cars will surely attract a lot of eyeballs on the streets. We will get to know more details about the DARK and CAMO edition cars in the coming weeks. It will be very interesting to see these Tata cars in person. Moreover, the Tata Altroz and the Tiago are the only cars which will be available both in DARK as well as CAMO edition. What are your thoughts on these upcoming Tata cars? Do let us know in the comments section below. Also, subscribe to our YouTube channel for more such amazing motoring updates.