The demand for Toyota Land Cruiser 300 is way higher than the manufacturer had anticipated, resulting in waiting periods of up to four years.
Toyota globally debuted the new-generation Land Cruiser 300 series at the beginning of 2021. The new SUV has managed to generate a lot of buzz online, and its popularity seems to be growing strongly. Despite being on sale in just selected international markets, the LC300s waiting period has already reached as high as four years.
Toyota had garnered over 21,500 pre-orders for the Land Cruiser 300 before its launch between July 1 and July 13, for which the manufacturer then stopped taking advanced bookings. After its launch in August, bookings were re-opened and, the orders started pouring in again, and the Japanese car giant had to take some unusual countermeasures.
Toyota had its customers pledge to keep the new Land Cruiser for a year without reselling it, to ensure that only genuine buyers would place orders, and not people planning to resell the SUV to elite buyers (among others). The LC300 is available only for a specific market, but the demand for it exists in plenty of countries around the globe.
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Toyota had planned to sell 5,000 units annually, and due to its massive increase in demand, the waiting period has gone up to four years. The global semiconductor shortage makes the situation even worse. Over 90% of its buyers opt for ZX and GR Sport trims, which are the variants that take the longest to produce and deliver.
For other trims, the waiting period is relatively lower, between two to three years. The petrol version is more popular than the diesel one, amounting to 60% of the bookings. The petrol engine available with the Land Cruiser 300 is a 3.5-litre twin-turbo V6 unit that churns out 415 PS of maximum power and 650 Nm of peak torque on tap. The diesel engine is a 3.3-litre twin-turbo V6 unit, which kicks out 309 PS of power and 700 Nm of torque.
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