KEY HIGHLIGHTS
- Bajaj Auto aims to elevate the Dominar 400 to a higher segment while positioning the Pulsar series as affordable sports bikes.
- Their goal remains to capture Royal Enfield's market share, a task now entrusted to the Triumph 400.
- The next generation of the Dominar could be based on an entirely new platform.
Bajaj Auto is gearing up to reintroduce the Dominar 400, bolstered by their success with the Pulsar NS400Z in the 400cc market. Initially launched in 2016, the Dominar never achieved widespread commercial success, often seen merely as a powerful machine. Despite aiming to surpass Royal Enfield's market share, Bajaj eventually entrusted this goal to their partners, Triumph.
Let's dissect this information more clearly, before that, make sure to join our 91Wheels WhatsApp community to get the latest auto updates.
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What are Bajaj Auto plans with Dominar?
On May 3rd, 2024, during the launch of the Bajaj Pulsar NS400Z, Bajaj's Executive Director, Rakesh Sharma, outlined their vision for the Dominar 400. He emphasized elevating it to a new league of sport bikes, positioning it as less accessible and reserved exclusively for enthusiasts. Additionally, Sharma highlighted that the Pulsar series would cater to those seeking sportiness at an affordable price, while the Dominar 400 would serve special purposes.
Over the years, Dominar has been marketed as a tourer bike, supported by significant upgrades to reinforce this campaign. Despite these efforts, it has struggled to compete with Royal Enfield in the market. As a result, Bajaj has collaborated with Triumph, whose product, the Triumph 400, is now leading the charge.
The cost-effective NS400Z has opened new doors for Bajaj, boosting their confidence to set new standards. The upcoming Dominar is expected to debut on a completely new platform, aimed at captivating its target audience. While there's no official release date yet, enthusiasts eagerly await its launch.
| Model | Ex - Showroom Prices (Delhi) | Max Power | Max Torque | Mileage - ARAI |
| Bajaj Pulsar NS400Z | Rs 2.14 Lakh | 39.4 bhp | 35 Nm | 35 kmpl |
| Bajaj Dominar 400 | Rs 2.77 Lakh | 39.42 bhp | 35 Nm | 30 kmpl |
| Triumph Speed 400 | Rs 2.73 Lakh | 39.5 bhp | 37.5 Nm | 29.8 kmpl |
Also Read: Cheapest 400cc Bikes In India - From Bajaj Pulsar NS400z To Triumph Speed 400
Verdict
With Bajaj strategically positioned in the 400cc market, they now have the opportunity to introduce something substantial and impactful, as they initially aimed with the Dominar 400 in 2016. Despite its earlier setbacks, the Dominar is a formidable product, and has all the potential to become a class apart bike.
