The country's leading premium bicycle brand and Hero Cycles Group Company, Firefox has brought in the latest 'Bad Attitude' series. The price tag for the same starts from Rs 9,999 and go up to Rs 14,900. It is the Firefox addition to the entry-level premium range of bicycles.
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Firefox has introduced six bicycles in this latest series available in gear, gearless modes and in the mountain city bike option. What's new is that the colour schemes and the graphic on this one really make them a looker and it expands the high premium category.
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Commenting on the new range, Sukanta Das, CEO, Firefox Bikes said, Youngsters today make choices that compliments their attitude. Keeping this in mind, we introduced Bad Attitude Series that perfectly resonates with their aspirations with stylish looks, best in class design and fantastic rideability. This series is dedicated to catering to the specific demands of today's youth. We envision Firefox Bad Attitude Series to be a real industry disruptor.
The brand further said that the Bad Attitude series in the Firefox line-up makes up for the entry-level premium bikes. They also wish to see the customer base grow up and choose Firefox as a brand and experience the services. These cycles are available at all the Firefox outlets and dealerships across India. Also, if you don't have any of them in your city then also you can get these cycles from the Firefox distributors. Firefox has got you covered from every aspect.
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Every Firefox bike focuses on three qualities - performance, safety and durability. The company operates in the premium range but with the Bad Attitude series, they are exploring the entry-level premium segment too.
With the enterprise resource planning (ERP) system, every online purchase is mapped to a dealer offline. The premium bicycle brand has a retail network of over 500+ stores. So will you buy the new Bad Attitude Series from Firefox? Do let us know in the comment section below.
