KEY HIGHLIGHTS
- Tata.ev dedicated electric vehicle dealerships opened in Gurugram
- Will get operational for the public from 7 January 2024
Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors has unveiled its TATA.ev stores exclusively designed for EV customers in Gurugram, Haryana. These stores are strategically located in the prominent automotive areas of the city. These two dedicated EV stores will open from January 7, 2024, to the general public. Read details of the TATA.ev stores below. Meanwhile, you can join our Whatsapp Group Community to find out more exciting stuff about the Auto world.
Also Read: 2024 ICOTY & IMOTY Awards Announced, Hyundai Wins 2 Awards, IMOTY To Royal Enfield
TATA.ev Stores
The brand has inaugurated two dedicated EV stores in Gurugram, situated in Sector 14 and Sohna Road, introducing the new brand identity, TATA.ev. These stores represent the first physical embodiment of the brand's sales and service experience. Departing from conventional 4-wheeler showrooms, TATA.ev stores are crafted around the principles of sustainability, community, and technology. They will showcase the brand's three EV models: the Tiago.ev, the Tigor.ev, and the Nexon.ev.
The showroom showcases a dedicated commitment to sustainability in its design, construction, and daily operations. It utilizes recycled or recyclable materials, many of which are certified by global green certifiers. Another key focus is fostering community engagement, inviting visitors not only to purchase Tata EVs but also to enjoy shared moments such as coffee from Blue Tokai, connect with fellow EV enthusiasts, and participate in events listed on the EVOLVE community calendar.
The third design element focuses on technology, carefully incorporating digital features to support, not overwhelm, visitors. Screens offers owner testimonials, address EV concerns and myths, showcase customization options, and provide personalized welcomes for families receiving their Tata EVs.
Also Read: Tata Harrier, Safari Scores 5 Stars In Bharat NCAP Test Rating
Verdict
With a commanding market share exceeding 71% in the four-wheeler EV segment, TPEM consistently showcases a pioneering spirit through advanced technologies and innovative products. Additionally, Tata Motors has become the first mass-market OEM to establish a dedicated EV showroom, specifically catering to customers seeking electric vehicles.
