KEY HIGHLIGHTS
- Apple will launch an advanced version of CarPlay later this year
- aiming to make screens more interactive and intuitive
- Porsche and Aston Martin have partnered with Apple for this new venture
Apple CarPlay's next generation, unveiled at the WWDC 2023 event, aims to elevate the experience by offering greater excitement and engagement. Users can customise screens to their preferences for a more personalised interface. Imagine configuring the multi-information display (MID) to reflect your personal style and creating a work of art in the processthats what the Cupertino-based company plans to launch this year.
Let's understand little more about that, meanwhile, make sure to join our 91Wheels WhatsApp Group community of petrolheads to never miss out on any updates from the automotive world.
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Possibilities of the new Apple CarPlay
Ben Crick, a Human Interface Designer at Apple, explained in detail the possibilities of the new Apple CarPlay and how it will transform the ambiance of your automobile. However, to bring this vision to life, automakers need to collaborate with Apple and work closely to design their screens to be compatible with the new CarPlay technology.
Ben mentioned that Aston Martin and Porsche have already partnered with Apple, while discussions with other automakers are ongoing.
Apple describes the new CarPlay as a fantastic tool for users to express their creativity in exciting ways, with endless possibilities. For example, climate control settings can be repositioned, the centre screen can function like an iPad, and the interface can change according to different drive modes, ADAS making it more user-friendly.
Competitors Of Apple CarPlay
However, giants like Mercedes-Benz and BMW are pioneers in creating industry-standard interfaces. Mercedes-Benz's MBUX multimedia system and BMW's iDrive are outstanding examples of high-end multimedia systems. Upon the release of Apples new CarPlay, it will inevitably be compared to these systems.
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The automotive industry has reacted to this advancement with a cold silence. Nevertheless, this represents the future of in-car technology, with more updates expected to follow. For enthusiasts and tech geeks, it's an exciting time.
Verdict
Apple's innovative efforts with the new CarPlay, emphasising customisation and collaboration to improve the driving experience can be a game changer in the automotive industry, however, several automakers are already putting a lot of effort into making their multimedia system better. So, Apple needs to buckle up and prepare for a detailed scrutinising.
