Volvo XC90 Vs Rivals: Luxury SUVs have evolved into a segment where comfort, performance, and technology go hand in hand. The 2025 Volvo XC90 enters this highly competitive space with refined updates, but does it have what it takes to stand tall against its German rivals, the BMW X5 and Audi Q7? Let's compare these SUVs across key aspects to see which one offers the best package. Before scrolling down, make sure you are part of the elite 91Wheels WhatsApp Community to stay versed on the latest automotive news.
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Volvo XC90 Vs Rivals: Design
The Volvo XC90 continues to exude Scandinavian elegance with its minimalist yet sophisticated design. The refreshed grille, sleeker Thor's Hammer LED DRLs, and updated 21-inch alloys enhance its premium appeal. At the rear, subtle tweaks to the LED taillights and roof spoiler add a sporty touch.
The BMW X5, on the other hand, carries a bold, aggressive stance. The arrow-shaped LED DRLs, a large kidney grille and a muscular body lend it a dominating road presence. Similarly, the Audi Q7 maintains its executive charm with a commanding silhouette, but its design leans towards a more understated approach especially when compared to the X5's flashy elements.
Volvo XC90 Vs Rivals: Interior and Features
The 2025 XC90 gets a spacious, well-crafted cabin with an 11.2-inch free-standing touchscreen, a 12.3-inch digital driver's display and a Bowers and Wilkins sound system. The vertical AC vents and redesigned steering wheel further refine the interior experience.
The BMW X5 features a more driver-focused layout with a massive 14.9-inch infotainment display, a 12.3-inch digital instrument cluster and premium leather upholstery. Its multi-color ambient lighting and sports seats elevate the sense of luxury. The Audi Q7 on the other hand, follows a tech-heavy approach with a tri-screen setup, including a separate digital climate control panel. Additionally, a 19-speaker Bang & Olufsen system and ventilated seats make it a worthy contender in the segment.
Performance
The XC90 is powered by a 2.0-liter turbo-petrol engine paired with a 48V mild-hybrid system, producing 250 PS and 360 Nm. The AWD setup and 8-speed automatic transmission provide a refined driving experience. This setup is ideal for those who prioritize comfort over outright performance. If not so much impressive, the new XC90 maintains the smooth power delivery that makes it a good chauffeur driven car.
BMW offers the X5 with two engine options: a 3.0-liter turbo-petrol producing 381 PS and 520 Nm and a 3.0-liter diesel unit churning out 285 PS and 650 Nm. The combination of mild-hybrid tech and BMW's xDrive AWD makes it the sportiest SUV in this lineup.
The Audi Q7 gets a 3.0-liter V6 turbo-petrol engine delivering 340 PS and 500 Nm. Mated to an 8-speed automatic transmission and quattro AWD. And this balance between performance and everyday usability makes the Q7 SUV a worth option to for in the segment.
Safety and ADAS Features
Volvo has always led the way in safety, and the all new XC90 is just another example of their expertise in providing safety. It comes equipped with multiple airbags, a 360-degree camera, Level-2 ADAS suite and collision avoidance technology. This reinforces its reputation as a family-friendly luxury SUV.
The BMW X5 matches up with six airbags, dynamic stability control, cornering brake control and driver attentiveness alerts. Meanwhile, the Audi Q7 offers eight airbags, electronic stability control, hill-hold assist and a lane departure warning, though it lacks full-fledged ADAS features.
Price and Market Positioning
The 2025 Volvo XC90 is priced at Rs 1.03 crore (ex-showroom), making it a slightly premium offering in its class. The BMW X5 starts at 97.60 lakh, giving buyers more variant options. Meanwhile, the Audi Q7 starts at Rs 88.66 lakh. However, the Volvo XC90 and the X5 offer more premium experience, but the Q7 is the most accessible option in the segment.
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Verdict
If you seek an SUV that offers modern luxury with top-tier safety and a comfortable driving experience, the Volvo XC90 is an excellent choice. For those prioritizing performance and a sportier appeal, the BMW X5 stands out with its powerful engines and dynamic handling. Meanwhile, the Audi Q7 remains a well-balanced option for buyers who want a feature-rich, spacious luxury SUV at a slightly lower price point.
Ultimately, your choice depends on what you value most-elegance and safety- XC90, performance-X5 or tech-laden practicality-Q7.
