KEY HIGHLIGHTS
- Mahindra Thar 3-door sales cross 2 lakh units in India.
- Launched in August 15, 2020.
- It starts at Rs 11.35 lakh and the top model cost Rs 17.60 lakh.
The Mahindra Thar, launched on August 15, 2020, amid the COVID-19 pandemic, has now crossed 2 lakh units in sales in India. This is a significant milestone, showcasing the immense popularity of the Thar and its role in reshaping the SUV landscape in the country. It will undoubtedly go down in history as one of the great vehicles of its time. Let's take a closer look at this achievement below. In the meantime, don't forget to join the 91Wheels Whatsapp Channel to stay updated with the latest automotive news.
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Mahindra Thar
This is the second generation of the Thar, which has skyrocketed Mahindra's fortunes. Whether it's Gen Z or middle-aged men, everyone loves its boxy, rugged look, which sets it apart from all other vehicles on the road. The Thar also offers two powerful engine options with different variants, broadening its target audience and attracting even more customers.
Lastly, the Thar has transcended the automotive world and become a part of pop culture. Pop stars and celebrities now drive it, and singers often use it as a prop in their music videos to enhance the appeal of their songs.
All these factors, along with Mahindra's brand value, have helped the Thar achieve a record of 2 lakh units sold in just 4 years. Additionally, when Mahindra launched the RWD version, new variants were introduced that were significantly cheaper, giving more people the chance to be a part of TharMania. This move acted as a sales booster, leading to a surge in sales and surpassing previous records.
How Many Thar's Are Sold Each Month?
In October 2024, Mahindra sold 7,944 units of the Thar, compared to 8,843 units in September 2024, marking a significant increase from August sales. The boost in sales can be attributed to the discounts Mahindra offered - up to Rs 1.5 lakh in September, which was increased to Rs 3 lakh in October. These offers were made because of high demand of Thar Roxx, the 5-door version, which set new pre-booking records.
This SUV starts at Rs 11.35 lakh and goes till Rs 17.60 lakh ex-showroom.
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Verdict
The Mahindra Thar is the dream vehicle of young Indians who are head over heels for its tall stance, SUV presence, and commanding road presence. It's also well-equipped with features and comes with powerful petrol and diesel engines. All of this, combined with its capability to go anywhere, makes it the dream vehicle for most Indians.
