KEY HIGHLIGHTS
- Tata Motors achieved 20 lakh SUV sales
- The brand announced a new 'King of SUVs Festival to celebrate the achievement
- Discounts up to Rs 1.4 lakh announced on the current SUV range till 31 July
India's own automotive brand Tata Motors has achieved a significant milestone of hitting 20 lakh SUV sales in the country. To make the occasion more special the brand has announced a 'King of SUVs' festival, offering discounts on its current SUV lineup. Read details of Tata Motors' new milestone and the new offer below. Also, don't forget to join our 91Wheels WhatsApp group to get the latest automotive updates.
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Tata Motors King of SUVs Festival
Tata Motors forayed into the SUV segment in 1991 with the launch of India's first SUV the Sierra. From then till now the brand has launched multiple SUVs for the Indian market. In the past, Tata Sierra and Safari have been significant names in the brand's lineup and they have helped the brand to get a good hold in the Indian SUV market. The current SUV lineup of the brand consists of the Punch, Nexon, Harrier, & Safari.
To celebrate this special occasion, the brand has revised the prices of its flagship SUVs Harrier and Safari. The Tata Harrier now starts at Rs 14.99 lakh (ex-showroom), and the Safari now starts at Rs 15.49 lakh (ex-showroom). Moreover, the brand has announced a discount of up to Rs 1.4 lakh on the popular SUV variants. For the EV lineup, the brand has announced benefits of up to Rs 1.3 lakh on the Nexon.ev and up to Rs 30,000 on the Punch.ev. Additionally, the 7 in 7 celebration offer for the Nexon will continue to run alongside other offers.
On this special occasion, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., Our ability to understand the SUV segment and provide the right product for every customer need, helps us immensely to maintain consistency and dominant leadership in the segment. The achievement of the 2 million SUV sales mark is a testament to this approach and sets the pace for the future growth of the SUV category.
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Verdict
Tata Motors has a long and successful SUV journey in the Indian market. The brand currently enjoys a good market share in terms of SUV sales. The new discount offers will help the brand to get more customers for their SUVs.
