Bajaj Auto Files New Trademarks: Bomber, Zinger, Elixir, and Aura- Details

Bajaj Auto has taken a strategic step by trademarking names for its upcoming product lineup. The Indian automaker is gearing up for an extensive product expansion, with plans to introduce a variety of new motorcycles and potentially significant updates to the Chetak electric scooter. Among the trademarked names are Bajaj Bomber, Zinger, Elixir, Aura, Darkstar, and more. Rajiv Bajaj, the Managing Director, recently disclosed the company's intention to roll out new products during FY24.

Let's look at some more details as we go deeper into this development.

Bajaj Auto Files New Trademarks: An Incoming Flurry

Bajaj Auto is gearing up for a robust product offensive as they prepare to introduce a series of new motorcycles and revamp their existing lineup, particularly the Chetak electric scooter. To bolster these efforts, the company has recently secured trademark registrations for intriguing names such as Bajaj Bomber, Zinger, Elixir, Aura, Darkstar, and more.

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Managing Director Rajiv Bajaj has articulated the company's ambitions to introduce these new products within the fiscal year 2024. Among the impending launches, Bajaj Auto plans to roll out six significant upgrades to its popular Pulsar series, promising a diversified lineup of Pulsar models, including the introduction of their largest Pulsar variant to date. Additionally, the Indian automaker is set to expand its range of Chetak electric scooters and introduce a groundbreaking 100cc CNG-powered motorcycle.

The trademarked names provide intriguing insights into the potential diversification of Bajaj's product portfolio, hinting at the arrival of various body styles, such as bobber, cruiser bikes, and adventure motorcycles. This strategic move aligns with Bajaj Auto's aim to strengthen its presence in the highly competitive 125-200cc motorcycle segment, suggesting that most of these new offerings will fall within this engine capacity range.

Among these upcoming products, the 100cc CNG motorcycle stands out as an innovation worth watching. The introduction of CNG technology to a two-wheeler hints at an eco-friendly and cost-effective riding solution, which could significantly impact the market as one of the most affordable bikes to run, thanks to its unique technology. As Bajaj Auto ventures into this uncharted territory, the industry eagerly anticipates the unveiling of this innovative product and the advancements it may bring to the two-wheeler market.

Verdict

Bajaj Auto's move to trademark new names for upcoming products hints at their ambitious expansion strategy. With a slew of new Pulsar models, Chetak electric scooter variants, and even a groundbreaking 100cc CNG-powered motorcycle on the horizon, the company is poised to make significant strides in the competitive 125-200cc motorcycle segment. While the trademarked names suggest diverse body styles and an environmentally friendly CNG bike, the industry eagerly awaits these innovations, heralding an exciting future for Bajaj Auto's product lineup. Also, join our Whatsapp Group Community of petrolheads to find out more exciting news like this.

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