KEY HIGHLIGHTS
- Brixton partners with KAW Veloce Motors Pvt. Ltd. to enter the Indian market
- Four new model names announced
- Future plans to develop more India-targeted products from Brixton's Austria Design Centre
Earlier, Brixton, an Austrian motorcycle brand, confirmed its entry into the Indian market. They have announced plans to launch four new bikes. Recently, the names of these upcoming models were unveiled: Crossfire 500XC, Crossfire 500X, Cromwell 1200, and Cromwell 1200X. Additionally, they have ambitious plans to further expand their presence in India. Let's delve into the details surrounding this development. Also, join our 91Wheels WhatsApp group community to always stay updated on the latest automotive news and industry insights.
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Brixton Motorcycles: To Extend Reach In Selected Cities
Brixton is expanding into our market by partnering with KAW Veloce Motors Pvt. Ltd., a subsidiary of the KAW Group in India. Initially, they plan to focus on a specific range of models that embody retro styling, affordability, and suitability for urban riding.
They also aim to enhance customer experience through extensive customization options. This approach not only caters to diverse customer needs but also ensures competitive pricing, making their products accessible to a wider audience.
The brand will begin its journey by establishing a presence in select cities, including Pune/PCMC, Mumbai, Thane, Nashik, Chennai, Hyderabad, Surat, Bengaluru, Cochin, Ahmedabad, Coimbatore, Vapi, and Panjim. This strategic approach allows them to grow steadily while connecting with targeted urban markets across India.
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Brixton Motorcycles:
The joint venture is expanding its operations with phased plans. Initially, they plan to set up a new manufacturing plant in Kolhapur, Maharashtra, focusing on producing a production line capable of making over 40,000 units. The plant will prioritize bikes in the 500 cc and 1200 cc categories.
In the second phase, the focus will shift to developing products tailored specifically for the Indian market. These products will be designed at Brixtons Austria Design Centre. Simultaneously, efforts will be made to increase overall production capacity.
Previously, the company announced intentions to establish 15 dealerships by the end of 2024, with plans to expand to 50 outlets by the following year.
Verdict
The upcoming launches are poised to compete with other retro-styled models. The company is focusing on competitive pricing, which is likely to appeal to customers. However, the future expansion and performance of these brands post-launch remain uncertain and will be something to watch closely
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