Honda H'ness CB350 owners were invited to the Homecoming Fest for the 1st-anniversary celebrations of the bike.
Celebrated annually at the Honda's Kumamoto, Japan factory is the Honda Homecoming Fest. This fest is organized each year to accumulate the existing Honda bike owners together to keep the unity & encourage the new buyers. In India, for the first time, the Homecoming Fest was celebrated with the Honda H'ness CB350 owners invited for the event.
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Took place at the Honda Scooters & Motorcycles India production plant in Manesar, Haryana; the event hosted a total of 350 H'ness riders. These riders were welcomed especially by the HMSI's management, dealers, and higher officials. The event took place at the production plant to give the owners a glimpse of how their respective motorcycles are manufactured. Honda's main goal was to showcase its dedication to quality engineering among the existing owners. This showcase leads to organic new buyers who are attracted towards the quality & reliability and not because of the marketing strategies.
At the event, owners were given a tour of the production plant showcasing the making of CB350 bikes. After that, the Dreamers Caf頥scorted the invited riders which further helped in showcasing the HMSI legacy & history. Further, a special walkway which is designated to pay homage for the MotoGP champions embarked the guests with a 3D logo invoking pride among them. Apart from this, various fun activities indulged the riders for more engagement with the brand. These included - Ted Talk, Raizen art, Riding experience sharing, Videography training by GoPro and more.
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Honda has been lately working very actively for the CB350 owners. Not so long, Honda organized the 'Ride For Pride' event for the H'ness owners. This event took place in 11 cities pan India - New Delhi, Jammu, Lucknow, Bareilly, Kolkata, Ranchi, Bengaluru, Chennai, Hyderabad, Mumbai, and Pune. The main purpose of this ride was to pay homage to the soldiers of the Indian Army who protect the nation in every difficult circumstance. Such events help in integrating the existing Honda owners.
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