KEY HIGHLIGHTS
- Ultraviolette planning to expand portfolio
- New electric bike in another segment confirmed for 2025
- ADV, Cruiser, Roadster, and Supersport segments in pipeline for next 3 years
In a recent interview, Narayan Subramaniam, CEO of Ultraviolette Automotive, revealed that the electric vehicle maker plans to venture into a new motorcycle segment in 2025. Subramaniam also shared that Ultraviolette's product lineup over the next three years will expand to include a variety of electric motorcycles, including ADV, cruiser, roadster, and supersport models. Let's look at what the brand aims to offer apart from the Ultraviolette F77 Mach 2, but before that, make sure you are a part of our 91Wheels Whatsapp Channel, specifically curated for all the avid petrolheads to never miss out on any automotive updates.
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Ultraviolette To Introduce New Bike Next Year
At EICMA 2024, Ultraviolette Automotive showcased the Concept X, an adventure motorcycle still in its concept phase. With its rugged design featuring knuckle guards, engine protection, a high-rise beak-like fender, and sharp fuel tank extensions, the Concept X gives off a distinctive ADV vibe. It was seen with 17-inch wheels, suggesting that the bike leans more towards road-focused adventure touring rather than off-road capabilities. If the Concept X evolves into Ultraviolette's next release in 2025, it will certainly be exciting to see an electric ADV enter the Indian two-wheeler market. However, it still looks like a soft-roader in the concept stage, the production model could be a little more equipped to take on difficult terrain.
Ultraviolette currently focuses on the F77 electric motorcycle, but the brand aims to expand its portfolio to include four distinct segments: ADV, cruiser, roadster, and supersports within the next three years. While the Concept X, may not be an immediate contender for the Indian market, its ADV segment holds significant potential, offering versatility and appeal to a wider audience. To maintain the brand's growth and customer interest, Ultraviolette needs to diversify its offerings beyond its current single model and an ADV might be too niche to be that missing piece.
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Ultraviolette F77 Mach 2 Details
The Ultraviolette F77 MACH 2 is available in two variants: the standard model and the more powerful Recon. The standard variant utilizes a 7.3kWh battery pack coupled with a 36.2 PS motor, delivering an IDC range of 211 km. The Recon variant features a larger 10.3kWh battery pack and a more powerful 40 PS motor, extending the range to 323 km. When it comes to features, both variants are equipped with advanced technology, including a TFT display, all-LED lighting, regenerative braking modes, multiple riding modes, turn-by-turn navigation, and switchable traction control.
Verdict
Being a single product company can only atke you so far and this is something that the brand is aware of. Operating in a niche segemnt of electric bikes, which currebtly sells way lees than the electric scooters, the mass appeal needs a greater push and the introduction of newer models, hopefully in a more affordable price segment could prove to be a big booster in the price sensitive Indian market.
