KEY HIGHLIGHTS
- Tata Curvv launch pushed back
- Schedule now delayed by a few months
- Curvv EV to launch first followed by ICE variants
The highly anticipated upcoming Tata Curvv has garnered significant attention, originally slated for release in the first half of 2024. However, the market launch and pricing reveal have experienced a slight delay, pushing the timeline back by a few months. The Curvv will make its debut in its electric vehicle (EV) variant initially, with the petrol and diesel versions to follow suit thereafter. Let's quickly jump into the details, but before that, make sure to join our 91Wheels WhatsApp Group community of petrolheads to never miss out on any updates from the automotive world.
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Tata Curvv Launch Timeline: Expected Launch Around Festive Season!
Initially, Tata Motors planned to commence production of the Curvv EV in the first quarter of CY2024, targeting a mid-2024 launch. However, due to the delay, the model is now anticipated to hit the roads around the festive season. Following this, production of the petrol and diesel variants is expected to commence around September, with their launch slated for either the last quarter of 2024 or early 2025.
Tata Motors' strategy involves prioritizing the electric variant of the Curvv, aiming to secure a prior advantage in the midsize SUV segment, a strategy previously successful with models like the Nexon EV and Punch EV. While the reasons for the same could not be confirmed, it can most likely be a chain effect of ongoing elections that generally slow down auto sales. Moreover, Tata could be reinforcing its production line and keeping the flow streamlined for a lower waiting period.
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Tata Curvv Powertrain: EV First ICE Second
The Curvv lineup promises a variety of engine choices for varied preferences. Leading the pack is the EV variant, boasting an impressive range of approximately 500 kilometers on a single charge. However, for those seeking a fossil fuel-powered alternative, Tata will also offer an internal combustion engine (ICE) option for the Curvv. This variant will feature a brand-new 1.2-liter turbocharged petrol engine, delivering a robust performance of 125 horsepower and 225 Nm of torque. Tata may opt to pair this engine with a 7-speed dual-clutch automatic gearbox, similar to the setup found in the latest Nexon facelift.
It is important to note that the EV will launch first, followed by the ICE-powered variants at a later stage.
Verdict
The launch sequence for the Curvv will see the EV variant debuting first, followed by the ICE variants. This launch marks the beginning of a fresh era for compact SUVs in the Indian market, generating anticipation among buyers eager for innovative offerings. If Tata manages to maintain competitive pricing, the Curvv could potentially pose a significant threat to traditional SUVs, including those positioned at the top end of the compact SUV segment.
