KEY HIGHLIGHTS
- Volksfest will happen across popular malls in India.
- Starting from 14th September till 31st October
- Special valet service and free parking for Volkswagen owners.
Volkswagen India is kickstarting festive season celebrations with Volksfest, starting from September 14th to October 31st. Under this new campaign, customers can get attractive benefits such as add-on warranty, service value packages, and value-added services on Volkswagen Taigun, Virtus, and Tiguan.
To make it even more exciting, this Volksfest will not take place in VW dealerships but in popular malls across India, so almost everyone can experience it. Let's take a closer look at the news. In the meantime, make sure to join the 91Wheels Whatsapp Channel to never miss out on automotive updates.
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What is Volksfest?
A unique annual celebration campaign by Volkswagen India, where they will showcase their cars in popular mega malls across India, aims to ensure that the maximum number of people get to experience their services and learn about the exciting deals on their cars. Additionally, people who already own a Volkswagen will receive free parking and valet services.
In the mall, they have set up exciting 'Experience Zones,' where a detailed demo of the cars, along with information about the ongoing offers, will be discussed. To make it more fun, the company has also designed 'Engagement Zones' to conduct games and give away prizes.
Lastly, they are calling the test drive segment 'Trust Drive,' as all of their cars have scored a perfect 5-star safety rating in the GNCAP test.
Talking about this special ocassion, Mr. Ashish Gupta, Brand Director, has this to say Volksfest,is our annual celebratory extravaganza through which we rejoice the festive season with our customers. Each year at Volkswagen India, our aim is to make Volksfest bigger and special for our customers with exclusive offers, benefits, and engagement opportunities. The auspicious festive season typically involves purchases of new products & services. Therefore, this year, were bringing our Brand even closer tocustomers, at the heart of cities, at premium malls across the country. Our customers, can spend quality time experiencing their preferred Volkswagen model thats safe, sturdy and fun-to-drive.
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Verdict
Volkswagen India wants people to experience German engineering firsthand and see the difference for themselves. Additionally, they want customers to know about the exciting discounts available this festival season. Recently, it was announced that Volkswagen is offering up to Rs 1.25 lakh off on the Virtus, Rs 1.20 lakh off on the Taigun, and up to Rs 2.5 lakh off on the Tiguan.
