KEY HIGHLIGHTS
- Hero Vida V2 prices slashed
- Now affordable by upto Rs 15,000
- Range now starts at Rs 74,000 ex-shworoom
Hero is a household name in the Indian 2W segment, known for its reliability and affordability, with the overall value proposition being pretty solid. While the brand is solid in the motorcycle space, the ICE scooters fell short of attaining that same status. However, the brand is now bracing to make it big in the electric scooter range, where it has dropped the prices of its Hero Vida range by Rs 15,000, with the price range starting at Rs 74,000 for the Vida V2 Lite. Let's look at this development more closely, but before that, make sure to join the 91wheels WhatsApp Community to never miss out on any latest news and automotive updates.
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Hero Vida V2 Range Gets A Price Cut: Details
The electric scooter scene in India is buzzing with action, and Hero MotoCorp is making bold moves to stay ahead. With competition intensifying , Hero has rolled out significant price cuts on its Vida V2 series , slashing up to Rs. 15,000 off, depending on the model. The Vida range includes three options: V2 Lite, V2 Plus, and V2 Pro.
The entry-level V2 Lite now starts at Rs 74,000, dropping by Rs 11,000 from its earlier price tag. The mid-spec V2 Plus sees the biggest cut, with prices down by Rs 15,000. However, the range-topping V2 Pro bucks the trend, receiving a price bump of 94,700, bringing its ex-showroom cost to 91,20,300. Heros latest pricing shake-up is clearly aimed at making its electric lineup more competitive as the market heats up with some key rivals currently going through a rough patch.
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The V2 Lite kicks things off with a 2.2 kWh battery, offering an IDC-claimed range of 94 km. Despite being the entry-level option, it packs a good set of features like 26 litres of under-seat storage, a 7-inch TFT touchscreen with Bluetooth and navigation, cruise control, keyless start, and more. Stepping up, the V2 Plus gets a bigger 3.4 kWh battery, stretching the range to an impressive 143 km per charge. At the top of the line, the V2 Pro variant boasts an even larger 3.9 kWh battery, delivering a range of up to 165 km.
Verdict
Hero is ready to take on the big players at a time when some key rivals are struggling with multiple isssues on product and compliance fronts. The move to cut down the price is something that will play a big move in getting more footfall in the showroom, specifically for its electric range. As for the product, Vida range is pretty well equipped but hasn't managed yet, to topple the top rankers. Can this be the time? It still looks a bit shaky, but not at all impossible.
