KEY HIGHLIGHTS
- Maruti Suzuki's premium retail outlet NEXA celebrates 8 year anniversary
- NEXA outlets sells 8 Maruti Suzuki models including the flagship SUV & MUV
- Currently have 460+ NEXA showrooms across 280+ cities
Maruti Suzuki's premium retail network, NEXA, commemorates eight successful years of providing customers with exceptional global automotive experiences. Conceived and designed around the ideology of 'Create. Inspire', NEXA delivers premium car ownership experiences, offering a total of 8 products. Within just eight years, NEXA has delighted over 2 million customers through its network of over 460 state-of-the-art showrooms, reaching out to more than 280 cities across the country.
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Maruti Suzuki NEZA Premium Retail Network
NEXA's product lineup boasts 8 models in its portfolio, catering to diverse customer preferences. The range includes a premium hatchback (Baleno), a mid-size sedan (Ciaz), four SUVs (Grand Vitara, Jimny, Fronx, and Ignis), an MPV (XL6), and the flagship model, Invicto - a premium MUV. With such a comprehensive selection of models, NEXA is at the forefront of Maruti Suzuki's SUV lineup, incorporating new-age Hybrid technology and AllGrip off-road SUVs.
Speaking on the eighth anniversary of NEXA, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, Driven by innovation and delivering global standards of automotive experiences, NEXA marked the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences in India. Conceptualized first in 2015, NEXAs core philosophy aims at providing unique experiences, along with innovative and intelligent technology through a diverse product portfolio. NEXAs successful eight years with over 2 million happy customers is a testimony of the trust that our customers have shown us over the years.
NEXA strives to provide unparalleled experiences that center around novelty, exploration, and unconventionality. This commitment is in complete harmony with NEXA's core values, which encompass a global outlook, a pampering approach, reliability, and innovation. Guided by these principles, NEXA has established three pillars to deliver distinctive and innovative NEXA experiences - NEXA Music, NEXA Lifestyle, and NEXA Journeys.
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Verdict
Maruti Suzuki's NEXA premium retail outlets provide customers with a top-notch experience. In March 2023, the cumulative sales of the NEXA range surpassed 2 million, marking a significant achievement. Additionally, in 2023, the NEXA network introduced new models, including the Jimny, Fronx, and Invicto, further expanding their offerings to cater to diverse customer demands.
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