KEY HIGHLIGHTS
- Ather offers three different service plans, ranging from 1,130 to 2,400.
- These plans are valid for one year or 10,000 km, which ever comes first.
- Check more details below.
Ather Energy, one of the leading Indian electric two-wheeler manufacturers, has introduced Ather Care, an initiative to dispel myths about the high maintenance costs associated with Ather products. There are three different plans, all at affordable prices, valid for one year or 10,000 km, whichever comes first. Let's take a look at them below. In the meantime, be sure to join the 91Wheels Whatsapp Channel to stay updated on automotive news.
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Although the prices were leaked in August 2024, the company has now officially announced them. These plans range from Rs 1,130 to Rs 2,400, with benefits of up to Rs 5,900. The current lineup of Ather ranges from Rizta to 450 series. Now, let's check the Ather Care package in detail:
Ather Care - 1 year/10,000 km
- 2 Free Periodic Maintaince
- 10% discount on wear and tear parts - Once a year
- 10% discount on wear and tear labour - Once a year
Ather Care Plus - 1 year/10,000 km
- 2 Free Periodic Maintaince
- 10% discount on wear and tear part replacement - twice a year
- 15% discount on wear and tear labour - twice a year
- 1 free polishing
- 1 free washing
Ather Care Max - 1 year/10,000 km
- 2 Free Periodic Maintaince
- 2 Free Brake Pad Replacements
- 10% discount on wear and tear part replacement - twice a year
- 15% discount on wear and tear labour - twice a year
- Free Belt Lubrication
- 2 free Polishing
- 2 free Washing
- 2 free Express Care
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Verdict
Ather Energy took this step because its products are quite expensive, and its rivals offer similar e-scooters at more affordable price points. That said, all Ather products are of top quality and feel far superior to their rivals. However, to attract new customers, companies must set very competitive prices and provide new facilities. Let's hope this helps the company achieve its sales goals.
