KEY HIGHLIGHTS
- Ather Rizta price hike from January 1, 2025
- Available with 2 battery pack options of 2.3 kWh and 3.7 kWh
- Modern features like Magic Twist, Auto hold, and more
Ather recently introduced its family-oriented electric scooter, the Rizta, which made headlines for a lot of good reasons and came with an affordable price tag. However, dealer sources now confirm that the company plans to raise the price of its most affordable model by Rs 4,000 to Rs 6,000, with the new rates taking effect from January 1. This price hike marks a notable shift for the brand as it looks to adjust its offerings in a competitive market. Let's look at this impending price hike a bit more closely, but before that, make sure you are a part of our 91Wheels Whatsapp Channel, specifically curated for all the avid petrolheads to never miss out on any automotive updates.
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Ather Rizta Price Hike From January 2025
The Ather Rizta comes in three variants: the S (priced at Rs 1.10 lakh), Z 2.9 (Rs 1.27 lakh), and Z 3.7 (Rs 1.46 lakh). However, starting on January 1, all variants of the Rizta will see a price increase of Rs 4,000 to Rs 6,000, though the exact breakdown by variant hasn't been revealed yet. Additionally, buyers can opt for the Pro Pack, which unlocks a range of advanced features, with prices varying between Rs 13,000 and Rs 20,000, depending on the variant.
The Rizta boasts a range of advanced features, including a 7-inch TFT screen with Bluetooth connectivity, offering a user-friendly and intuitive riding experience. The innovative 'Magic Twist' feature allows for effortless deceleration by simply reversing the throttle, eliminating the need for braking. Other notable features include a convenient reverse mode, auto-hold functionality, and a detachable under-seat storage compartment that can be transformed into a portable bag. This scooter takes a more family-friendly approach with a bigger seat and a spacious floorboard that helps you better in day-to-day tasks.
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Battery And Range
The Rizta offers two battery pack options: a 2.3 kWh unit with a claimed IDC range of 123 km (real-world range of approximately 103 km) and a larger 3.7 kWh unit with a claimed IDC range of 160 km and both packs have a top speed of 80 kmph. It rubs shoulders with the likes of TVS iQube, Bajaj Chetak, Ola S1 Air, and others.
Verdict
The Ather Rizta, with its innovative features and family-oriented design, has the potential to be a significant player in the Indian electric scooter market. The inclusion of features like detachable under-seat storage and a focus on practicality, combined with its advanced technology, is slowly gaining traction in the electric scooter space as the Indian consumers are going beyound the ususal limited choices that they once had.
