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Brand Overview :&nbsp;Maruti as a car brand is considered as the brainchild of Sanjay Gandhi, the son of former Indian Prime Minister Indira Gandhi. He presented the concept of producing small cars for the Indian masses, which was endorsed by both the Planning Commission and the Government of India. After the approval, Sanjay Gandhi founded Maruti Motors Limited in August 1971, which was followed by the acquisition of 297 acres of land in Gurgaon.&nbsp;&nbsp; 
The first prototype of a car from Maruti Motors Limited was introduced in 1971 using a self-built chassis by Sanjay Gandhi and an engine from a Triumph motorcycle. A few production units were made at this factory before Sanjay Gandhi&rsquo;s involvement in active politics. However, the project faced a lot of roadblocks with events like Maruti&rsquo;s dissolution in 1978 and the untimely death of Sanjay Gandhi. 
However, the project got a fresh lease of life in April 1982 when the Government of India started talks with Suzuki of Japan in April 1982. The series of discussions between the two companies led to the formation joint venture between them, Maruti Udyog Limited, with the Government of India having the controlling stake and Suzuki having a 26 per cent stake in it back then. The first car to come out of Maruti Suzuki was the Maruti 800, a rebadged version of the Suzuki Fronte SS40.

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Key Milestones In India :&nbsp;Maruti Suzuki launched the Maruti 800 in December 1983 with its series production at its the-then only production plant in Gurgaon, which was followed by the launch and beginning of series production of the Maruti Omni (a rebadged version of Suzuki Van) in 1984. Suzuki garnered overwhelming bookings for both models, which led to an increase in production and the launch of its third product, the Maruti Suzuki Gypsy (a rebadged version of Suzuki Jimny SJ410), in 1985. In 1987, Maruti Suzuki started exporting cars to other countries, with the first lot of 500 units of Maruti 800 sent to Hungary. The increase in local demand and exports encouraged Maruti Suzuki to increase the production capacity of its Gurgaon plant to 1 lakh units per annum in 1988. The fourth model from the brand was Maruti 1000, the brand&rsquo;s first-ever sedan During the economic crisis in 1991, Maruti Suzuki faced constraints in securing investments, which forced it to seek foreign aid from Axiom Bank in Japan and start a new production line in Gurgaon to meet the demands. Following the liberalisation of the Indian economy in 1991, Suzuki increased its stake in the joint venture to 50 per cent, making the parent company Maruti Udyog Limited a 50:50 joint venture between the Government of India and Suzuki Motor Corporation. Maruti Suzuki later on launched its fifth model, the Zen, in 1993, followed by the replacement of the Maruti 1000 in the form of its more powerful iteration, the Esteem, in 1994. Following the production of its 1 millionth vehicle in 1994, Maruti Suzuki opened up its second manufacturing facility in Haryana in the same year to meet increased market demand. The later years of the 1990s saw the launches of new models like the all-new iterations of the Maruti 800 and Omni, Zen diesel, WagonR and Baleno sedan. Maruti Suzuki began the 21st century with major milestones like the foundation of Maruti True Value (a separate entity for authorised used car sales), a call centre for customer assistance and new product launches like Alto, Versa and Esteem diesel. In 2002, Suzuki Motor Corporation increased its stake in the joint venture to 54.2 per cent. With Maruti Udyog Limited going public in 2003, the Government of India exited the joint venture, making the Suzuki Motor Corporation the controlling stakeholder of the company. 
More product launches from Maruti Suzuki came in the form of Grand Vitara XL7, Swift and facelifts of Zen, WagonR and Esteem. With the implication of Bharat Stage III emission norms, newer models like Estilo, Ritz, SX4, A-Star, Swift Dzire and second-generation WagonR made their way into the Indian market in the later years of the 2000s. 
In February 2012, Maruti Suzuki sold its ten millionth vehicle in the country, followed by the production of its fifteen millionth vehicle in 2015. By this time, Maruti Suzuki had a market share of 45 per cent, becoming the biggest player in the Indian automobile industry in terms of production volumes. In April 2019, Maruti Suzuki announced the abolishment of diesel cars from its lineup, with an increased focus on petrol, hybrid, and CNG models.

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Product Range And Segments :&nbsp;Maruti Suzuki has the most versatile lineup of small cars in India. The entry-level range of Maruti Suzuki comprises compact hatchbacks like Alto K10, S-Presso, Celerio and WagonR, along with slightly more premium hatchbacks like Ignis, Swift and Baleno in the compact car range. Besides offering compact sedans like Dzire and Ciaz, Maruti Suzuki has increased its focus in the UV range recently, with SUVs like Fronx, Brezza, Jimny and Grand Vitara and MPVs like Ertiga, XL-6 and Invicto. Maruti Suzuki is believed to be working on its first all-electric offering, which is expected to be launched in India in the first half of 2025.

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Unique Selling Propositions (USPs) :&nbsp;Maruti Suzuki started its journey in India as a maker of compact cars that scored high on key values like affordability, efficiency and reliability. It is the focus on these attributes that helped Maruti Suzuki become a household name among the Indian people, who wanted a car more as a necessity rather than a luxury. Even today, Maruti Suzuki is perceived as making reliable and fuel-efficient cars. However, with newer models, especially under its NEXA sub-brand, Maruti Suzuki has made a successful transition as a car brand for young buyers who want an aspirational and premium offering.

 
Technology And Innovation :&nbsp;Maruti Suzuki was one of the first car brands to introduce LPG and diesel models in compact car space, besides offering separate homegrown verticals for used car sales, customer care centres and insurance solutions. In recent years, Maruti Suzuki has managed to fill the space left vacant by diesel technology with newer models that have adapted to the latest developments in CNG and Hybrid technology. Maruti Suzuki is currently the pioneer of CNG and Hybrid vehicles in India, while also looking forward to switching to electric mobility with its first scheduled EV in early 2025.

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Sustainability And Future Goals :&nbsp;Despite announcing its plans to venture into the electric mobility space, Maruti Suzuki has made its stand clear on the gradual transition from internal combustion engines to cleaner mobility solutions. Abolishing its plans to manufacture diesel vehicles in 2019, Maruti Suzuki announced that it will first focus on alternate solutions like CNG and Hybrid before transitioning fully to electric vehicles. Maruti Suzuki currently has a versatile lineup of CNG models like Alto K10, S-Presso, WagonR, Swift, Dzire, Baleno, Fronx, Ertiga, Grand Vitara and XL6 and Hybrid models like Grand Vitara and Invicto.

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Customer Perception And Competitors :&nbsp;With the largest market share in the passenger vehicle category, Maruti Suzuki has made a significant mark in the Indian automobile industry as the biggest player in compact car space. It currently has the largest lineup of small-sized hatchbacks and SUVs, besides having a couple of compact sedans and MPVs too. All these models are competitively priced, making them hot favourites among both lower and upper-middle-class buyers. The traditional competitors of Maruti Suzuki in the Indian car market are Hyundai, Tata and Honda, with newer brands like Renault, Volkswagen, Skoda and Kia also giving competition in the premium compact car space.

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Closing Thoughts :&nbsp;The continued focus on key attributes like reliability, efficiency, low maintenance and cost-effectiveness has helped Maruti Suzuki lead the Indian car market for years. Given its increasing focus on more premium compact and midsize models and CNG and Hybrid technology, Maruti Suzuki is eyeing to continue its leadership in the following years.&nbsp;

Maruti Suzuki Baleno is the top seller in its class of premium hatchbacks leaving rivals like i20, Tata Altroz, and its twin, the Toyota Glanza behind with its easy-to-maintain nature and the combination of practical modern tech and a no-nonsense petrol engine that churns out a good fuel economy as well. Starting at Rs 6.66 lakhs ex-showroom, it offers a good value for money offering you a very well-balanced hatchback that scores well in almost all the areas. However, a crash test rating is awaited to assess how stable is the body shell when under impact. Another reason for its unmatched success is the deep market penetration of Maruti with its solid presence even in tier-3 cities.

The 2023 Suzuki Baleno comes with a 9-inch HD infotainment system. It supports Android Auto and Apple CarPlay, allowing you to connect your smartphone. It also includes additional features like SmartPlay Pro+, a voice assistant that activates with the phrase 

Setting a relaxed pace at speeds above 40km/hr, the Cruise Control feature in the 2023 Maruti Suzuki Baleno is a standard offering in the Alpha variant, available in both manual and automatic transmissions. It adds a touch of ease to your extended drives, making every journey a comfortable experience.

A head-up display is available in the 2023 Suzuki Baleno. This transparent display projects vital driving information like speed, navigation directions, and vehicle status directly onto the windshield within the driver's line of sight. This innovative feature allows drivers to stay focused on the road while staying informed about critical data.

The Next-Generation Suzuki Connect is a cutting-edge telematics system that allows remote connectivity with your 2023 Suzuki Baleno using your smartphone or smartwatch. It offers a range of functions, including remote operations, over-speeding alerts, vehicle health checks, geo-fencing, stolen vehicle notification and tracking, as well as smartphone and Alexa Skill connectivity, among many other features.

The 2023 Suzuki Baleno is equipped with a 360-degree camera view system complemented by rear parking assistance sensors. This advanced technology assists drivers in getting a comprehensive view of their surroundings, making parking and manoeuvring easier. The 360-degree camera system utilizes cameras positioned on the front, rear, and sides of the car to provide a bird's-eye view. Simultaneously, the rear parking assistance sensor system uses ultrasonic sensors to detect obstacles behind the vehicle, warning the driver with both audible and visual alerts.

In the brand-new Maruti Suzuki Baleno, you'll find UV-cut glass—a special type of window glass designed to shield you from the sun's harmful ultraviolet (UV) rays. This feature is particularly beneficial for those who spend extended hours behind the wheel. With UV rays able to penetrate windows and harm the skin. the Baleno's UV-cut glass ensures a protective driving experience and keeps the cabin cool in summer.

The 2023 Suzuki Baleno prioritizes safety with its deployment of six airbags. These airbags, strategically placed throughout the vehicle, cushion the impact of collisions, safeguarding occupants from potential head, neck, and chest injuries. The six airbags include driver airbag, front passenger airbag, side airbags for both the driver and front passenger, as well as curtain airbags for additional protection.

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