KEY HIGHLIGHTS
- Jaguar reveals new logos and brand identity
- Gearing up for an all-electric portfolio soon
- Jaguar to introduce only electric models in future, phasing out all of the ICE models
Jaguar is moving towards a conscious choice of settling into an EV-only brand and while it has been working in that direction for some time, the brand has revealed a set of new logos and markers that would be present on its new line-up, which is going to be all-electric. Read on to find out how it all shapes up for the new-age Jaguars, but before that, make sure you are a part of our 91Wheels Whatsapp Channel, specifically curated for all the avid petrolheads to never miss out on any automotive updates.
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Jaguar Reveals New Logo And Brand Identity
Jaguar, the iconic British luxury car brand, unveiled its new logo and branding strategy. This rebranding signifies the company's transition towards an all-electric future. The new logo will precede the launch of three new electric vehicles in 2026 as it prepares to reinvent itself as a luxury electric vehicle brand, which is an ambitious goal to achieve. As for the new 'jaGUar' logo that combines both uppercase and lowercase lettering seamlessly combining the two.
The Jaguar emblem of the leaping logo now gets a striped treatment with the silhouette now etched in between the horizontal stripes. The iconic leaping jaguar logo is also being updated with a brass finish and will be accompanied by new marketing slogans like "Delete Ordinary," "Live Vivid," and "Copy Nothing." Jaguar's Managing Director, Rawdon Glover, explained that while the brand is embracing a bold new future, it remains committed to its heritage. The new logo, along with other design elements, reflects this balance between tradition and innovation.
Another interesting reveal was what the brand is calling the Artist Mark which is a monogram with the lettering j and r cleverly designed to read the same even when turned upside down, preserving the identity and what the logo signifies. As for the brand turning to an electric-only luxury carmaker, it could otherwise prove to be a tough road ahead with the EV sentiment not being in its best possible situation at the moment.
Jaguar will unveil a new concept at Miami Art Week on December 2nd, which will provide a glimpse into the brand's future electric vehicle design, and also some more interesting details await. Additionally, the production version of this new electric vehicle has already commenced road testing which was spied earlier.
Verdict
Turning into a luxury only car brand is a bold choice, leaving altogether what the brand has been doing since its inception. This is an even bolder step considering how the market is reacting to the electric vehicles and the slump in sales is an evidence that needs no explaination. However, while the mass segment might be shying away from an all-electric future at the moment, higher end of the spectrum can counter its woes without having to restrain within a budget, giving them the room to offer longer ranges and shorter charging times, which is exactly what the buyers wants!
