KEY HIGHLIGHTS
- The Tata Tiago now starts at Rs 4.99 lakh, down from Rs 5.64 lakh.
- This 'Festival of Cars' offer is valid until October 31, 2024.
- An additional benefit of Rs 45,000 is available only through dealership stores.
Tata Motors has launched a new campaign called 'Festival of Cars' for this festive season, reducing prices on all Tata ICE cars except the all-new Curvv, and Punch. The base model prices for all hatchbacks and SUVs have been adjusted, and customers can also avail up to Rs 45,000 in exchange bonuses through dealership stores. However, these discounts are only valid until October 31, 2024. Lets dive into this exciting news. In the meantime, make sure to join the 91Wheels WhatsApp Community to stay updated on automotive news.
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Tata Tiago
The new starting price of Tata's entry-level car, the Tiago, is Rs 4,99,900, down from its previous starting price of Rs 5,64,900. According to Tata's press release, a price reduction of Rs 65,000 applies to the base trim and will vary for other variants in the lineup, which includes manual, automatic, and CNG models.
Tata Tigor
The Tata Tigor, an extended version of the Tiago and often used as a commercial vehicle, now starts at Rs 5,99,900, down from its original price of Rs 6,29,900, reflecting a discount of Rs 30,000. The Tigor also offers a CNG option, with the top trim priced at Rs 9.54 lakh. To check the discounts on this variant, visit your nearest Tata showroom.
Tata Altroz
The base variant of this premium hatchback now costs Rs 6,49,900. Although this is not a significant change from the previous price of Rs 6.65 lakh, Tata claims a price reduction of up to Rs 45,000. Customers will need to visit dealerships for more details. Additionally, the Altroz Racer was recently launched, starting at Rs 9.49 lakh and going up to Rs 10.99 lakh. It features the same 1.2L turbo Revotron petrol engine.
Tata Nexon
One of Tata's highest-selling SUVs in India, the Nexon, doesnt have a new starting price. However, the press release indicates discounts of up to Rs 80,000, depending on the variant. Despite the 'Festival of Cars' campaign, it starts at Rs 7,99,990 and comes with a 1.2L turbo petrol engine and a 1.5L diesel engine. Additionally, the Tata Nexon CNG is expected to launch soon.
Tata Harrier
Another top-class Tata SUV that hasnt seen a price change for its base trim is still priced at Rs 14,99,000. However, the company reports a price reduction of up to Rs 1,60,000 on other variants. It is available in several versions, including Creative, Pure, Accomplished, and Dark, with the top variant costing Rs 26.44 lakh. Additionally, more consumer benefits of up to Rs 45,000 will be disclosed by the dealerships.
Tata Safari
Tata's flagship model, the Safari, is a legendary name etched in peoples memories for nearly two decades. Like other models, theres no change in the base price of the Safari, which starts at Rs 15.49 lakh. However, up to Rs 1,80,000 has been slashed for this festive season. The Safari comes with a single engine option, a 2.0L Kryotec diesel engine that produces 170 PS and 350 Nm of torque.
| Car/SUV | New Entry Price (Limited Period Offer) Rs | Price Reduction (upto) (Variant-dependent) Rs |
| Tiago | 4,99,900 | 65,000 |
| Tigor | 5,99,900 | 30,000 |
| Altroz | 6,49,900 | 45,000 |
| Nexon | 7,99,990 | 80,000 |
| Harrier | 14,99,000 | 1,60,000 |
| Safari | 15,49,000 | 1,80,000 |
Talking about this new festive campaign, the Chief Commercial Officer, Mr. Vivek Shivatsa said, "As the festive season unfolds, we are delighted to present a spectacular array of enticing offers for our valued customers. With total benefits of up to 9 2.05 Lakh on ICE vehicles, this years festive celebration includes limited time attractive price reductions, along with attractive exchange and cash benefits, making it the perfect moment to embrace the spirit of new beginnings. We are confident that customers will seize this exceptional opportunity to own a Tata car, bringing home the best of safety and design, making this festive season truly special.
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Verdict
Tata Motors is known for innovation and creating tough vehicles that perfectly suit Indian road conditions. They are the first to offer an amazing festive discount, bringing prices down and allowing customers to avail themselves of a total discount of up to Rs 2.05 lakh. The Tata Safari receives the biggest discount among any car. However, there is no special offer for the Tata Punch and the all-new Tata Curvv.
