Tata Punch On Discounts For The First Time Ever: Read Details Here

Tata Punch, ever since its launch has been a stellar seller for the brand, hitting at even bigger rivals and cross segment models as well. The sales, as they say is the biggest indicator, was such that it was never available with discounts. But now, finally, Tata has announced discounts and benefits on this Micro SUV. On top of this, you also get some relief with the Tata Altroz as well. Read on to find out how much savings are up for grabs, but before that, make sure to join our 91Wheels Whatsapp Channel to get all the latest buzz in and around the automotive world.

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Tata Punch July Discounts: A First-Ever Event

Tata Punch ICE has consistently maintained strong sales performance without significant discounts, except for occasional corporate offers. Conversely, discounts have been periodically available on the Punch EV to stimulate sales. Manufacturers typically refrain from providing monetary incentives on models that are performing well in the market. However, breaking tradition, Tata Motors has introduced a limited-time discount on the Punch ICE model, aiming to boost retail sales. This initiative, effective from the 18th to the 31st of this month, marks a notable shift in promotional strategy for the Punch ICE variant.

The communication announced, "Dear all, We are pleased to inform you that we are reintroducing the current scheme offering Rs. 15,000 discount on the Punch (excluding Pure) for all fuel variants this month. Let's maximize Punch retail during this period, valid only from July 18th to 31st. Thank you." As per this update, Tata Punch ICE will receive benefits up to Rs. 15,000. This scheme applies to all variants of Punch ICE except the base Pure trim, encompassing both petrol and CNG options.

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Tata Altroz Discounts

Starting from July 18th to July 31st, Tata Altroz will benefit from consumer discounts termed as 'Intervention Schemes' which as per the notification sent to dealerships, offer a Rs. 10,000 consumer discount on specified trim levels of Altroz across all fuel types and gearbox options. The eligible trim levels include XE, XE+, XM, XM S, XM+, XM+ S, XMA+ and XMA+ S. This Intervention Consumer Discount does not apply to other trim variants of Tata Altroz during this promotional period.

Interstingly, Tata Altroz gets a special status as being the last hatchback in the Indian market to offer a diesel engine. However, since it narrowly escaped the BS 6 Phase 2 emission norms, the BS7 norms will surely be the last nail in its coffin. However, the recent launch of the Tata Altroz Racer, aimed at a niche performance-loving section of buyers has instilled a renewed appeal for the hatchback, a bid to push the declining sales.