Tata Harrier, the flagship SUV from Tata Motors was launched last year in the Indian market. Since then, Tata has sold thousands of Harrier SUVs, and many happy customers are driving the vehicle on the roads. Tata will celebrate the first anniversary of the Harrier with as many as 15,000 customers who have purchased the car.
Tata has announced as a part of the celebration that they will offer exclusive deals to the Harrier customers. The celebration will happen from 9th to 19th January 2020. To show gratitude to the customers, Tata has designed a unique scuff plate for the Harrier customers. The Tata service centres will install it in the Harrier when the customers take it for regular service or check-ups.
Further, the customers will also get a complimentary wash and vacuum cleaning services for the interior. There will be a 40 point check for the Harrier for free.
Tata is also offering Amazon gift vouchers worth Rs 5,000 to anyone who refers their friends or family members to buy the Harrier. Also, the current customers will become the part of the Harrier Service Gold Club that will allow them to enjoy discounts of over Rs 8,400 on any service availed by them in the next two years.
Commenting on the roll-out of the anniversary campaign, Mr Vivek Srivatsa, Head-Marketing, Passenger Vehicles Business Unit, Tata Motors, said, The Harrier has established itself as a segment-defining product for the Company and the industry ever since its launch in the market. We are thrilled to celebrate Harriers one-year milestone with our 15,000 Harrier customers who have loved the product and built a strong bond with our brand, in more ways than one. We are confident that the #1WithMyHarrier campaign will elevate our brand equity further and strengthen our relationship with our customers.
Customers who want to enjoy the benefits and become a part of the celebration can register themselves on the online website. Also, customers can walk in and enjoy the services at any Tata authorised dealerships and service centres.
Tata is currently working on launching the updated Harrier that will be BS6 compliant. The updated car will also offer a more powerful engine and may even get an automatic transmission. Tata may showcase the updated Harrier at the 2020 Auto Expo.
