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Citroen Network Expansion Program - 200 Touchpoints Goal By Year's End

By:Reema Bohra
Updated On: May 25, 2024 19:21 IST
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Citroen Network Expansion Program - 200 Touchpoints Goal By Year's End

KEY HIGHLIGHTS

  • Targets 200 touchpoints by 2024
  • A 400% growth in the dealership network across India
  • Stellantis' additional investment of Rs 2,000 Crores in Citroen

Citroen, the French car manufacturer, is embarking on an ambitious journey with its Network Expansion Program, aiming to establish 200 sales and service touchpoints by the end of 2024. Also, you can join our 91Wheels WhatsApp Group for the latest automotive updates.

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Citroen Network Expansion Program: Focus On Tier I To Tier IV Cities

The addition of new dealerships across Urban, Semi-urban, and rural markets will increase Citroens footprints to over 200 from the existing 58 across India, representing a 400% growth in the network.

Automakers are aggressively striving to make Citroen more accessible to consumers, particularly in Tier I, Tier II, and even Tier III and Tier IV cities.

These areas, strategically located near larger cities, offer substantial growth potential and cater to consumers seeking improved accessibility to quality products and services.

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Stellantis Boosts Investment In India's Citroen Brand For Expansion

Earlier this year, Stellantis reaffirmed its commitment to India by investing an additional Rs 2,000 Crores in its Citroen brand, showing its dedication to Citroen's growth in India.

As Citroen expands and innovates, the brand remains firm in its vision of transforming and reaching customers, ensuring that its products and services are accessible to all.

Verdict

Citroen's network expansion aims to reach more customers, offering better access to their products and services. This could mean more options available at competitive prices for consumers.

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