Mahindra BE 6e Is Now Just BE 6 Amidst Controversy, But It's Not Over

Just a few days ago, Mahindra Launched its latest born electric XEV 9e and the BE 6e models, and while the XEV 9e got attention for all the right reasons, the same could not be said about the BE 6e as this moniker has been challenged in court by none other than Indigo airlines who claims the '6e' to be their trademarked name. And while the matter is still sub judice, Mahindra has released some statements and made some significant moves like tweaking the brand name to just BE 6 temporarily. Let's look at these updates in detail, but before that, make sure you don't forget to join our 91Wheels Whatsapp Channel, tailored for all the passionate petrolheads out there, just like us!

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Mahindra Temporarily Renames BE 6e To 'BE 6' But There's More

Although Mahindra initially announced that its new electric SUV, will be renamed the Mahindra BE 6 for now, the company is preparing to challenge the trademark rights in court. Mahindra has argued that the "BE 6e" trademark was registered under Class 12, which pertains to vehicles, while the "6e" trademark registered by InterGlobe Aviation Limited (operator of IndiGo Airlines) falls under a different class. Furthermore, Mahindra's trademark specifically covers the BE 6e name, not the standalone 6E term.

As per an official statement issued by Mahindra, it said, We believe it differs fundamentally from IndiGo's '6E,' which represents an airline, eliminating any risk of confusion. The distinct styling further emphasizes its uniqueness. Our registration application is for an entirely different industry sector and product and hence, we do not see any conflict. We also find it unseemly that two large, Indian multinationals should engage in a distracting and unnecessary conflict when in fact we should be championing each other's growth and expansion.'

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BE 6 Details

The Mahindra BE 6, the flagship model of the brand's new 'BE' electric sub-brand, is a forward-thinking SUV designed with a host of premium features like dual digital screens, a dual-zone climate control system, dual wireless phone chargers, and an augmented reality heads-up display. In terms of safety, it offers a comprehensive suite, including up to seven airbags and Level-2 ADAS for enhanced driver assistance.

As for the battery and range options, BE 6 is available with two battery options: a 59 kWh version paired with a 231 PS motor, and a larger 79 kWh pack that delivers 286 PS. The 59 kWh battery offers an impressive ARAI-certified range of 535 km, while the 79 kWh variant extends the range to 682 km, making it a strong contender in the electric SUV market.