- Mahindra has announced the auction of the XUV400 Exclusive Edition.
- Anand Mahindra will hand over the keys of the SUV to the highest bidder.
- The one-off exclusive edition is designed by Pratap Bose in collaboration with fashion designer, Rimzim Dadu.
Mahindra & Mahindra today announced the auction of its one-off XUV400 EV Exclusive Edition. Initially showcased at the Mahindra Tech Fashion Tour back in November 2022, the Exclusive Edition is co-designed by Mahindras Chief Design Officer Pratap Bose and fashion designer, Rimzim Dadu. Everything you need to know about the XUV400 Exclusive Edition and the entire bidding scenario is covered in this article.
Also Read: Mahindra XUV400 Electric SUV Launched At Rs 15.99 Lakh
Mahindra XUV400 EV Exclusive Edition: Auction Details
The highest bidder will get the keys personally handed over by Anand Mahindra, Chairman of Mahindra Group on Feb 10, 2023, at the Exclusive Mahindra Event during the Formula E weekend in Hyderabad. In addition to this, the winner of the bid will also get an exclusive pass for the inaugural round of the all-electric FIA Formula E championship in Hyderabad which is scheduled on 11th February 2023.
The winner of the bid gets the option to donate his/her bid to support the winners of the Mahindra Rise Sustainability Champion Awards announced on November 28, 2022, and/or donate the amount to a not-for-profit organisation of their choice. Furthermore, Mahindra will match the winning bid and distribute it to support the winners of the Mahindra Rise Sustainability Champion Awards, and/or to a not-for-profit.
Registrations for the auction are now open at Mahindra XUV400 Auction 2022 (carandbike.com) and it will start on 26th January at 11 am, extending till 31st January 2023.
Mahindra XUV400 EV Exclusive Edition: Details
The Mahindra XUV400 EV follows the brand's Heartcore design direction and the overall appeal has further been accentuated by the intricate elegance of Dadu's signature style. To begin with, the electric SUV sports the designer's Dazzle Blue body colour, which sits in symphony with the brand's EV-specific copper elements throughout the SUV's body. Some of the design highlights of this exclusive edition include a dual-tone copper roof, piano black alloy wheels and Rimzim Dadu x Bose logo which is carefully placed at selected areas, both inside as well as outside the SUV.
Inside the cabin, the Exclusive Edition features exclusively designed leatherette seats, with Rimzim Dadu blue embroidery. The treatment is continued to the rear seats as well. Furthermore, the Exclusive Edition gets a slew of special accessories such as cushions, seat belt covers, keyholders, carry-with-you pouches and an everyday use premium duffle bag, all draped in Rimzims exclusive metallic fabric material.
Verdict: Giving off the one-of-one XUV400 EV via an auction is a great initiative by Mahindra. This reflects the values that the Indian brand carries and will also help to fund an important cause.
