KEY HIGHLIGHTS
- MG Windsor EV bookings are now open
- Token amount set at Rs. 11,000 for both online and offline channels
- Claimed range of 331 km on a single charge
MG Motor has started accepting bookings for the Windsor EV with a token amount of Rs 11,000. This electric crossover, launched last month, features an innovative Battery-as-a-Service (BaaS) model. With BaaS, buyers can purchase the car without the battery and rent the battery separately at Rs 3.5 per km. This approach aims to make the vehicle more affordable by reducing the initial purchase cost. Monthly rental payments for the battery will depend on usage. For those who prefer, theres also the option to buy the vehicle with the battery included. before heading deeper into the details, make sure you are a part of our 91Wheels Whatsapp Channel, specifically curated for all the avid petrolheads to never miss out on any automotive updates.
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MG Windsor EV Bookings Open From Today
Bookings for the MG Windsor EV are now open, with deliveries starting from October 12, 2024, and you can book your vehicle either at your nearest MG dealership or through the MG India website. The ex-showroom prices for models with the battery range from 913.50 lakh to 915.50 lakh. If you prefer the Battery-as-a-Service (BaaS) option, the prices range from 99.99 lakh to 911.99 lakh, with an additional monthly cost of 93.5 per km. Various battery rental plans are available, allowing you to choose one that best fits your daily running needs.
The MG Windsor EV is packed with impressive features, including a large 15.6-inch touchscreen infotainment system that supports wireless Android Auto and Apple CarPlay. It also offers automatic climate control, ambient lighting, and an 8-inch digital instrument cluster. The vehicle is equipped with a 360-degree camera, airline-style reclining rear seats, and a panoramic sunroof. Its infotainment display is the largest in its class. Other notable features include rear AC vents, power-adjustable seats, MGs i-Smart technology, a connectivity platform, wireless charging, a spacious 604 liters of boot space, and six airbags.
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Range And Specs
The MG Windsor EV in India comes with a 38 kWh LFP battery, delivering 136 PS of power and 200 Nm of torque, and offering a maximum range of 331 km on a full charge. First-time buyers will enjoy a lifetime battery warranty and a complimentary one-year charging facility at MG eHUB locations. Additionally, the vehicle includes a special Ownership Program to enhance the customer experience. However, if you wish to own it all at once, there's an option for that as well.
Even though it lacks a direct competitor and comes with a unique ownership route, its pricing positions it alongside models like the Tata Nexon EV, Tata Curvv EV, and more.
Verdict
MG Windsor EV with its battery rental plan has shattered the myths of what an entry-level variant of an EV can offer. While it gives you that flexibility of an affordable take home ownership, a rental is soemthing that does not sit well with the psychology of the Indian buyers. Time and again this strategy has been toyed with, only failing to gain traction as the brands expected it to be. And for that, the ful ownership plan is what I believe will be more successful. What do you prefer? Do share your detailed thoughts with us.
