KEY HIGHLIGHTS
- MG Windsor EV clocks 15,000 bookings in one day
- Available with battery rental as well as complete ownership plans
- Claimed range of 331 km on a single charge
MG Windsor EV has created a significant buzz in the Indian electric vehicle market, securing an impressive 15,176 bookings within just 24 hours of opening orders. This record-breaking achievement highlights the strong demand for Windsor and its innovative Battery-as-a-Service (BaaS) model, which reduces the initial purchase cost by allowing customers to rent the battery separately. Let's look at the details about this electric mover, but before that, make sure you don't forget to join our 91Wheels Whatsapp Channel, designed for all car enthusiasts, offering comprehensive coverage of the latest automotive news and insights!
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MG Windsor EV: Unique Ownership And More
The MG Windsor is available in two variants: the entry-level Excite, priced at 13.5 lakhs, and the Essence, priced at 15.5 lakhs. MG also offers a distinctive Battery-as-a-Service (BaaS) plan that separates the battery cost from the vehicle price. Under the BaaS scheme, customers can purchase the Excite variant for just 9.99 lakhs and pay an additional 3.5 rupees per kilometer for the battery. However, depending on your comfort, you can choose either of these ownership models.
The MG Windsor is a feature-rich electric vehicle, offers a range of amenities for a comfortable and enjoyable driving experience. Highlights include a large 15.6-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, dual-zone automatic climate control, ambient lighting, and an 8-inch digital instrument cluster. For convenience and safety, the Windsor is equipped with a 360-degree camera, airline-style reclining rear seats, a panoramic sunroof, rear AC vents, power-adjustable seats, MG's i-Smart connectivity platform, wireless charging, a spacious 604-liter trunk, and six airbags. The Windsor's infotainment display is the largest in its class, providing a premium and immersive driving experience.
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MG Windsor: Battery And Range
The MG Windsor boasts a 38-kilowatt-hour lithium-iron-phosphate battery that delivers 136 hp and 200 Nm of torque, enabling a maximum range of 331 kilometers on a full charge. To enhance the ownership experience, MG offers first-time buyers a lifetime battery warranty and a complimentary one-year charging facility at MG eHUB locations. Additionally, the Windsor features a special ownership program designed to provide added value to customers. While the BaaS model is a popular choice, those preferring to own the vehicle outright have that option available as well.
Verdict
The MG Windsor EV, with its innovative battery rental plan, is redefining what an entry-level electric vehicle can provide. This approach offers potential buyers a more affordable way to own an EV, but the concept of renting the battery might not resonate well with the typical Indian consumer mindset. Many brands have experimented with similar strategies in the past, often without the anticipated success. In my view, a full ownership model is likely to be more appealing. What are your thoughts on this? We'd love to hear your opinions!
