Mahindra Thar Old VS New: From Niche SUV To Dream Car

Mahindra Thar Variants Explained: Which Makes More Sense For You?

Top 5 Mahindra Thar Alternatives You Can Consider at the Same Price

Mahindra Thar Key Features: From Touchscreen to Engine Options

VLF Tennis Electric Scooter Makes India Debut; Priced at Rs. 1.30 lakh: Details

Brixton Motorcycles Launched in India: Check Details

Top Cars with Built-in Air Purifiers in India: Check out the List

Mercedes India To Implement 3% Price Hike From This Date Onwards

2025 Toyota Camry India Debut On December 11 - Details!

2024 BMW M5 Launched, Prices Start From Rs 1.99 Crore!

Honda Activa Electric New Teaser - To Get Removable Batteries

Save Up To Rs. 12L This Nov With Jeep Compass, Meridian & More

Hyundai Venue, Creta, & More On Discounts Of Up To Rs. 2L This Nov

New KTM 390 Adventure to be Launched At IBW 2024: Details

Maruti Jimny Vs Mahindra Thar: Off-Road Credentials & Tech Compared

Mahindra Thar 5-Door Officially Pushed To A 2024 Launch - Read More

Maruti Jimny Vs Mahindra Thar: Fuel Efficiency Comparison

India's Love For Adventure- Mahindra Thar Reaches 1 Lakh Sales Mark

Mahindra Thar Diesel RWD Waiting Period Extends Over 1 Year: All Details

2023 Mahindra Thar Is Now Costly By Rs 1.05 Lakh - New Price Hike

Mahindra Thar & Scorpio-N/Classic Prices Hiked, BS6-2 Update Is Here

Mahindra Thar Lower Spec AX Trims Could Make A Comeback - Details

Mahindra Thar 4X4 In A New Striking White Color Coming Soon

Brand Overview :&nbsp;Mahindra &amp; Mahindra is one of the eight publicly listed companies of the Mahindra Group, one of the largest business conglomerates in India. While Mahindra is now known as a leading SUV maker, the company was established on 2nd October 1945 as a steel trading company. The company then started as Mahindra &amp; Mohammed, a joint venture between Kailash Chandra Mahindra, Jagdish Chandra Mahindra and Malik Ghulam Muhammad. 
However, in 1948, Muhammad left the joint venture and shifted to the then-newly-formed Pakistan. With this departure, the company was also renamed Mahindra &amp; Mahindra, with the two Mahindra brothers continuing with the ownership. The company shifted its interests in automobiles in 1954 when it started assembling the Willys Jeep in India under a licensed agreement. Despite Jeep&rsquo;s acquisition by American Motors Corporation (AMC) in 1970, Mahindra continued to make licensed Jeep products in India under license from AMC and under license from Chrysler in 1987 after it took over Jeep&#39;s ownership. In the early 2000s, Mahindra started developing its product range under its self-developed research and development department, which led to its repositioning as a major utility vehicle manufacturer in India.

 
Key Milestones In India :&nbsp;Mahindra started its operations in 1954 as a maker of rebranded Jeep CJ3, popularly known as Willys Jeep, under a licensed agreement with Jeep. For this, a manufacturing facility was set up in Mumbai. In 1965, Mahindra entered into a partnership with Roplas India Limited to set up a production facility in Pimpri (Pune), where it started making fibre-glass bodies for the licensed versions of Jeep CJ. In 1979, Mahindra started the local assembly of four-cylinder diesel engines under a licensed agreement with Peugeot and a 4-speed manual transmission under a licensed agreement with Kia in 1982. Mahindra started offering this engine-gearbox combination in its MM range of off-roaders, which were redesigned versions of licensed Jeeps. Later on, the option of a 1.8-litre petrol engine sourced from Isuzu was introduced for the MM range.&nbsp;Mahindra had a decently successful run in the 1990s with the launch of four-wheel drive versions of Jeep CJ rebranded as Mahindra. It was in these years when Mahindra also introduced Commander, the restyled Jeep CJ versions which later on became highly successful in semi-urban and rural regions. Mahindra also expanded its lineup with more products like Classic (a lifestyle-oriented version of Jeep CJ), Voyager (a rebadged version of Mitsubishi Delica) and Major (an upgraded version of the Mahindra Commander). The early 2000s saw Mahindra launching Bolero and Scorpio, its first-ever indigenously-developed passenger vehicles that were also more urban-oriented than all of its previous products. In 2007, Mahindra partnered with Renault. This move witnessed the launch of a compact sedan Logan as the first and only product, before Renault&rsquo;s early exit from the partnership for a solo run in the Indian car market. The sedan was later on rebranded as Verito, which was joined by its hatchback version, the Verito Vibe. In 2008, Mahindra announced its expansion plans at the Delhi Auto Show, where it confirmed that it is working on a whole new range of five and seven-seater utility vehicles. It was in this year when Mahindra set up its first overseas production facilities in Egypt and Brazil, where it started assembling the Scorpio SUV through the CKD route. In 2009, Mahindra launched the Xylo three-row MPV, which was followed by the launch of XUV500 in 2011, its first-ever product based around a monocoque frame. During the early 2010s, Mahindra acquired Reva, a homegrown electric car brand, which saw the launch of Mahindra e2O, a heavily redesigned and re-engineered version of the Reva electric car. Mahindra decided to enter the sub-four metre compact SUV space with the Quanto, a truncated version of the Xylo, in 2014, which was joined by TUV300 in 2015.&nbsp;The lineup was then joined by KUV100 in 2016, which is Mahindra&rsquo;s smallest-ever monocoque SUV. During this time, Mahindra had also acquired Ssangyong, a Korean car maker. As a result, Ssangyong&rsquo;s flagship product, the Rexton SUV, was launched in India. Another key product of Ssangyong, the Tivoli compact SUV, was redesigned for the Indian market and was launched as XUV300 in 2019.&nbsp;

 
Product Range And Segments :&nbsp;Since its inception, Mahindra has primarily remained a manufacturer of SUVs and MPVs, barring the Verito, Verito Vibe and e2O compact cars. After the discontinuation of KUV100 and Verito, Mahindra has become a dominant player in compact and midsize MPV and SUV segments. The product range of Mahindra begins with compact MPVs and SUVs like Bolero, Bolero Neo and XUV3XO. The lineup of midsize SUVs from Mahindra includes Thar, Thar Roxx, Scorpio Classic, Scorpio-N and XUV700, which garner the majority of sales for Mahindra. In addition, Mahindra also has a couple of MPVs like Bolero Neo Plus and Marazzo and the all-electric XUV400, a re-engineered version of the erstwhile-available XUV300.&nbsp;

 
Unique Selling Propositions (USPs) :&nbsp;Mahindra might have started as a manufacturer of rugged and bare-bones utility vehicles. However, over the years, the homegrown UV brand has managed to uplift its image as an aspirational brand, which is now looked upon even by urban audiences. In the process, it hasn&rsquo;t diluted its core strength of having a great sense of ruggedness and reliability in its products, which seem fit for the Indian conditions. 
The relatively utilitarian products like Bolero, Bolero Neo, Bolero Neo Plus and Scorpio Classic continue to be top picks in semi-urban and rural regions. At the same time, the other new-generation midsize SUVs have made a remarkable presence in both urban and rural regions, while also helping Mahindra in increasing its sales numbers exponentially.&nbsp;

 
Technology And Innovation :&nbsp;In its earlier days, Mahindra used to make Peugeot-sourced engines and Kia-sourced transmissions for its rebranded iterations of the bare-bones Jeep C3. However, when Mahindra began its expansion plans in the 2000s and 2010s, it came up with the mHawk series of diesel engines, a heavily-reengineered version of the 2.2-litre diesel engine from Austria-based AVL.&nbsp;While the 2.2-litre mHawk still remains the mainstay for Mahindra for its midsize SUVs, Mahindra also came up with a three-cylinder version of the same, named mHawk80, for its compact utility vehicles. In the late 2010s, Mahindra introduced the mStallion range of turbocharged petrol engines for its urban compact and midsize SUVs.&nbsp;

 
Sustainability And Future Goals :&nbsp;Mahindra is also one of the first automakers to actively participate in the electric mobility space for passenger vehicles. Besides selling e2O after the acquisition of Reva and e-Verito in the past, Mahindra currently has XUV400 in its electric vehicle lineup. The UV specialist has already announced its plans to launch more electric vehicles under the newly-formed BE sub-brand, which will have born-electric models with skateboard electric architecture.

&nbsp;

Customer Perception And Competitors :&nbsp;The Indian consumers perceive Mahindra primarily as a maker of rugged utility vehicles, both SUVs and MPVs, which are known to have authoritative road presence, powerful performance and excellent reliability. The rising popularity of SUVs in recent years saw Mahindra becoming a dominant force in the Indian car market, with it consistently ranking as one of the top five auto brands in India. The urban midsize SUV range of Mahindra competes with similarly-priced monocoque SUVs from other carmakers like Tata, MG and Jeep. Besides, the XUV3XO compact SUV has a host of rivals from almost all the mass-market car brands, including Maruti Suzuki, Hyundai, Tata, Kia, Honda, Renault, Nissan, Skoda and Volkswagen. Meanwhile, rugged entry-level utility vehicles like Bolero, Bolero Neo and Bolero Neo Plus have no direct competition in India.&nbsp;

 
Closing Thoughts :&nbsp;Over the years, Mahindra has built up a solid reputation as a car brand instrumental in the growth of the manufacturing sector of India, while also emerging as a large-scale SUV maker. With the public interest in SUVs and electric vehicles only to rise in the coming years, Mahindra seems to be on the right path with its product and technology expansion plans.

The Mahindra Thar stands out as a highly versatile and capable off-road vehicle available in India for under Rs 20 lakh. Thar Price in India starts at Rs. 10.98 Lakh. With its rugged and masculine design, coupled with powerful engine options, the Thar offers a variety of transmission choices, including both 4X4 and RWD drivetrains. Featuring an extensive number of features, the Thar is well-equipped to take different terrains effortlessly. If you&#39;re in search of a robust SUV that can handle a broad range of landscapes, the Thar proves to be a reliable companion.

The main talking as well as selling point of the Mahindra Thar is it prowess in the wilderness. Supporting the task in a dedicated 4X4 system that can be engaged on demand when the terrains get challenging.

The interior of the Thar has received a notable enhancement in terms of features, introducing a new touchscreen infotainment system. The new 7.0-inch unit comes equipped with built-in navigation and seamless smartphone integration through Apple CarPlay and Android Auto. Notably, it provides essential off-roading information, including the angle of articulation, tilt, compass for direction, and water wading depth. Moreover, it offers a dedicated on-road display for added convenience.

The Blue Sense connected ap lets you connect your Thar to your smartwatch or smartphone and get various car-related info on your cellphones or smartwatch. It lets you access important info ride ride statistics, location, fuel stats and more.

Pressing on the off-roader characteristics, it gets a dedicated Adventure Statistics Display, which shows all the vital stats and info like the torque, power, compass, and a roll and pitch meter.

If you opt for the Soft-top version and intend to get into adventures with open-roof, the dashboard offers certified IP54 dust and water resistance to fortify the electronics from any hydro damage.

The rear seats on the Thar come in 50-50 split functionality along with a recline function. While it adds comfort for the passengers to adjust the seats according to their choice, it can be used accordingly for carrying luggage as well.

Thar comes with dual roof options for adding customizations. It comes in a soft top that can be removed for an open-top driving experience. Meanwhile, the hard-top is a fixed roof option adding to the sturdiness of the roof above you. 

Keeping in mind its off-road centric nature, the bumper has left off the paint job that prevents it from chipping the paint from any scratches or any kind of damage when it goes off the road.

Vehicle Name

Thar detail

Price

Thar price

Images & Videos

Thar images

Colors

Thar colours

Community

Thar Community

Specs

Thar features and specifications

Mileage

Thar mileage

Offers

Thar offers

Rewiews

Thar reviews

Thar EMI

Dealers

Thar dealers

Thar Questions and Answers

Faqs

Thar Faqs

News

Thar News

serviceCost

Thar Service Cost

Accessories

Thar Accessories

New Car in India

Find New Car

Maruti Suzuki Cars in India

Hyundai Cars in India

Tata Cars in India

Kia Cars in India

Mahindra Cars in India

Honda Cars in India

MG Cars in India

Skoda Cars in India

Popular Car brands in India

Maruti Dzire Price In India

Skoda Kylaq Price In India

Mahindra Thar Roxx Price In India

Tata Curvv Price In India

Tata Nexon Price In India

Nissan Magnite Price In India

Maruti Fronx Price In India

Mahindra XUV 3XO Price In India

Tata Punch Price In India

Maruti Grand Vitara Price In India

Popular Car in India

Car Dealers in India

Upcoming Cars in India

Luxury Cars in India

Latest Cars in India

Electric Cars in India

Compare Cars

EMI Calculator

Car Loan

Cars

New Bike in India

Find New Bike

Honda Bikes in India

Hero Bikes in India

TVS Bikes in India

Bajaj Bikes in India

Yamaha Bikes in India

Royal Enfield Bikes in India

Suzuki Bikes in India

KTM Bikes in India

Popular Bike brands in India

Yamaha MT 15 V2 Price In India

Honda SP 125 Price In India

Hero Splendor Plus Price In India

Royal Enfield Classic 350 Price In India

Honda  Shine Price In India

Yamaha R15 V4 Price In India

Honda Unicorn Price In India

Royal Enfield Hunter 350 Price In India

Hero Xtreme 125R Price In India

Hero Splendor Plus Xtec Price In India

Popular Bike in India

Bike Dealers in India

Upcoming Bikes in India

Latest Bikes in India

Electric Bikes in India

Compare Bikes

Two Wheeler Loan

Bikes

New Scooter in India

Find New Scooter

Honda Scooters in India

Hero Scooters in India

TVS Scooters in India

Bajaj Scooters in India

Yamaha Scooters in India

Suzuki Scooters in India

Ather Scooters in India

Ola Electric Scooters in India

Popular Scooter brands in India

Honda  Activa Price In India

Honda  Activa 125 Price In India

TVS Jupiter Price In India

Suzuki Access 125 Price In India

TVS NTORQ 125 Price In India

Ola S1 X Price In India

Ola S1 Pro Price In India

Honda  Dio Price In India

TVS iQube Electric Price In India

Bajaj Chetak Price In India

Popular Scooter in India

Scooter Dealers in India

Upcoming Scooters in India

Latest Scooters in India

Electric Scooters in India

Compare Scooters

Scooters

Buy Used Cars

New Delhi

Bangalore

Pune

Chennai

Lucknow

Kolkata

Mumbai

Ahmedabad

Hyderabad

Jaipur

Find Your City

Used Cars in Your City

Sell Your Car

Sell Cars in Your City

Used Cars

Compare

Auto News

Auto Expert Reviews

Vehicle Buyers Guides

News & Reviews

New Cycles

Car Accessories

Bike Accessories

Scooter Accessories

Electric Vehicles

More

Read the latest news on Mahindra Thar exclusively on 91wheels. We bring you Expert Reviews, Buyers guide and in-depth Video reviews to keep your abreast with the latest activities in the world of mobility.

Page 4 - Get all the latest news for Mahindra in India. Read News, Expert reviews, Buyers Guide, and more for Thar.

Page 4 - Latest Mahindra Thar News - Get Updates on Thar in India

Mahindra Thar news

Explore more on Mahindra Thar

Mahindra Thar

Expert Review Of Thar

Popular Car Brands

Auto News in India