VLF Tennis Electric Scooter Makes India Debut; Priced at Rs. 1.30 lakh: Details

Brixton Motorcycles Launched in India: Check Details

Top Cars with Built-in Air Purifiers in India: Check out the List

Mercedes India To Implement 3% Price Hike From This Date Onwards

2025 Toyota Camry India Debut On December 11 - Details!

5 Features Skoda Kylaq Misses Out On That Kia Sonet Offers

Ather Energy Launches 'Eight70 Warranty' At Rs 4,999

Mahindra BE 6e and XEV 9e Sketches Revealed: All Details Here

Upcoming Mahindra BE 6e & XEV 9e Electric Platform Unveiled - 0-80% Charging In 20 Mins!

Maruti Swift Hybird Spied! Testing Going On With No Camouflage

Toyota Yaris Available With Rs 65,000 Discount - Making Way For Belta?

These Sedans Offer The Highest Discount In May - Up To Rs 65,000

Rs 65,000 Discount On Toyota Yaris In April 2021 - Check Other Offers Too

These Top 5 Cars Offers You Paddle Shifters In A Budget - Honda Amaze To City

Toyota Yaris Decals Launched - Check More Details Here!

Sedans With Highest Discount This November 2020

Latest Toyota Diwali Discount Offers For November 2020 - Details

Toyota Yaris Black Limited Edition Coming Soon - Only Limited Units!

Maruti Suzuki Ciaz vs Toyota Yaris vs Hyundai Verna vs Skoda Rapid vs VW Vento - Base Spec Comparison

Brand Overview :&nbsp;One of the biggest automakers in the world, Toyota entered the Indian market officially towards the end of the 21st century with a joint venture with Kirloskar Group &ndash; 89 per cent held by Toyota Motor Corporation and 11 per cent held by Kirloskar Group. The Japanese carmaker has pioneered the concept of hybrid vehicles and comfortable and premium three-row people-mover MPVs in India. 
Known for its range of reliable and long-lasting products, Toyota currently has two manufacturing facilities in Bidadi, Karnataka, and also has a strategic partnership with Maruti Suzuki for product and technology sharing in India. 
&nbsp; 
Key Milestones In India :&nbsp;While Toyota officially entered India in 1997, the first car to roll out of its production facility in Karnataka was the Qualis MPV, which was launched in 2000. Soon after its launch, the Toyota Qualis captured 20 per cent of the MPV market share and scripted a successful debut for Toyota in India. The Japanese carmaker later on expanded its product lineup by launching the Camry in 2002, the Corolla in 2003 and the Land Cruiser Prado in 2004.&nbsp;&nbsp; 
While the Qualis was still having a successful run in the Indian car market, Toyota replaced it with the much more modern Innova in 2005, which was based on an all-new platform. The Innova scripted an even bigger success story for Toyota in India. Based on the same IMV platform, Toyota introduced the Fortuner SUV in 2009, which also became another blockbuster for it in India. In 2010, Toyota launched the Prius, one of the first hybrid vehicles to be officially launched in India. 
While Toyota was having a runaway success in the premium segments, it decided to enter the mass market compact car segment with the Etios compact sedan in 2010. For this new project, Toyota expanded its production capacity by opening up a new second manufacturing plant and creating more jobs. Based on the same platform, two more models &ndash; Etios Liva hatchback and Etios Cross crossover hatchback were launched in the following years. 
Toyota also entered the motorsport scene in India with the Etios Motor Racing Series in 2012, which was a one-make racing series with purpose-built Etios cars with inputs from the Toyota Racing Department (TRD). Toyota also entered the luxury segment by bringing its Lexus brand to India officially in 2017. 
It was in 2017 when Toyota entered into a strategic partnership with Suzuki for the Indian market, when both companies agreed on model and powertrain sharing technologies, especially for hybrid and electric models. Under this partnership, Toyota has launched several rebadged Maruti Suzuki models between 2019 and 2024. It also launched the Yaris sedan in 2018, which found relatively less success in India. 
&nbsp; 
Product Range And Segments :&nbsp;The supremely versatile product lineup of Toyota in India is currently divided into two categories &ndash; the mass-market cars shared with Maruti Suzuki and the premium lineup consisting of global products from Toyota. In the mass market category, Toyota is currently selling a host of rebadged Maruti Suzuki models like Glanza (a rebadged Baleno), Urban Cruiser (a rebadged Vitara Brezza), Urban Cruiser Hyryder (a rebadged Grand Vitara), Rumion (a rebadged Ertiga) and Urban Cruiser Taisor (a rebadged Fronx). 
Toyota has managed to maintain undisputed leadership in the MPV category with the Innova Crysta and Innova Hycross and the full-size SUV segment with the Fortuner. Besides these products, Toyota also has niche products like the Hilux lifestyle pickup, Camry, Vellfire luxury MPV and Land Cruiser LC300 full-size luxury SUV. 
&nbsp; 
Unique Selling Propositions (USPs) :&nbsp;If there is one aspect in which Toyota has built up a solid reputation, it is the reliability of its cars. Toyota cars and utility vehicles are known to last much longer than common human perceptions. Many customers of Toyota in India have clocked lakhs of kilometres in their cars without major problems and concerns, a testimony to the quality and reliability of the Toyota badge in India. Besides reliability, Toyota is also known to deliver a wholesome quality experience in after-sales service, with hassle-free service tasks and affordable service costs. 
&nbsp; 
Technology And Innovation :&nbsp;Toyota was one of the pioneers of hybrid technology in passenger vehicles, with its Prius being the world&rsquo;s first hybrid car. In India too, Toyota is advocating hybrid technology for passenger cars, while also developing all-electric vehicles simultaneously. Currently, Toyota has the most versatile lineup of hybrid cars in India, including Urban Cruiser Hyryder, Innova Hycross, Camry and Vellfire. 
&nbsp; 
Sustainability And Future Goals :&nbsp;While Toyota is currently relying on hybrid technology, it is also developing a new series of fully electric cars. In India, Toyota is developing a range of electric vehicles in collaboration with Maruti Suzuki, with the first one of the partnership being a soon-to-be-launched midsize electric SUV. 
&nbsp; 
Customer Perception And Competitors :&nbsp;Toyota has consistently ranked high in customer satisfaction and quality index, which is a key reason behind its massive success and customer trust &ndash; not only in India but in all other parts of the world too. With its range of compact cars like Glanza, Urban Cruiser Taisor, Rumion and Urban Cruiser Hyryder, Toyota is competing in the mass market segment with all other mainstream brands like Maruti Suzuki, Hyundai, Citroen, Honda, Kia, Tata, Nissan, Renault, Volkswagen, Skoda and Mahindra. 
While the MPVS &ndash; Innova Crysta and Innova Hycross &ndash; have no direct rivals, they do compete with the three-row SUVs from brands like Mahindra, MG, Tata and Jeep. The Toyota Hilux has the Isuzu D-Max V-Cross as the only competitor, while the Camry sedan takes on the likes of affordable entry-level sedans from Audi, BMW and Mercedes-Benz. The range-topping luxury models &ndash; Vellfire and Land Cruiser LC300 &ndash; also compete with premium luxury full-size SUVs from German brands and Land Rover. 
&nbsp; 
Closing Thoughts :&nbsp;While Toyota has followed a conservative approach to the Indian market by not bringing many of its popular global models to India, it still has found massive success with all of its products in the country, barring a couple of exceptions. With a focused approach to hybrid technology and promising developments towards electric mobility, Toyota has a sure-footed plan of action.

Vehicle Name

Yaris detail

Images & Videos

Yaris images

Colors

Yaris colours

Specs

Yaris features and specifications

Rewiews

Yaris reviews

Dealers

Yaris dealers

Faqs

Yaris Faqs

New Car in India

Find New Car

Maruti Suzuki Cars in India

Hyundai Cars in India

Tata Cars in India

Kia Cars in India

Mahindra Cars in India

Honda Cars in India

MG Cars in India

Skoda Cars in India

Popular Car brands in India

Maruti Dzire Price In India

Skoda Kylaq Price In India

Mahindra Thar Roxx Price In India

Tata Curvv Price In India

Tata Nexon Price In India

Nissan Magnite Price In India

Maruti Fronx Price In India

Mahindra XUV 3XO Price In India

Tata Punch Price In India

Maruti Grand Vitara Price In India

Popular Car in India

Car Dealers in India

Upcoming Cars in India

Luxury Cars in India

Latest Cars in India

Electric Cars in India

Compare Cars

EMI Calculator

Car Loan

Cars

New Bike in India

Find New Bike

Honda Bikes in India

Hero Bikes in India

TVS Bikes in India

Bajaj Bikes in India

Yamaha Bikes in India

Royal Enfield Bikes in India

Suzuki Bikes in India

KTM Bikes in India

Popular Bike brands in India

Yamaha MT 15 V2 Price In India

Honda SP 125 Price In India

Hero Splendor Plus Price In India

Royal Enfield Classic 350 Price In India

Honda  Shine Price In India

Yamaha R15 V4 Price In India

Honda Unicorn Price In India

Royal Enfield Hunter 350 Price In India

Hero Xtreme 125R Price In India

Hero Splendor Plus Xtec Price In India

Popular Bike in India

Bike Dealers in India

Upcoming Bikes in India

Latest Bikes in India

Electric Bikes in India

Compare Bikes

Two Wheeler Loan

Bikes

New Scooter in India

Find New Scooter

Honda Scooters in India

Hero Scooters in India

TVS Scooters in India

Bajaj Scooters in India

Yamaha Scooters in India

Suzuki Scooters in India

Ather Scooters in India

Ola Electric Scooters in India

Popular Scooter brands in India

Honda  Activa Price In India

Honda  Activa 125 Price In India

TVS Jupiter Price In India

Suzuki Access 125 Price In India

TVS NTORQ 125 Price In India

Ola S1 X Price In India

Ola S1 Pro Price In India

Honda  Dio Price In India

TVS iQube Electric Price In India

Bajaj Chetak Price In India

Popular Scooter in India

Scooter Dealers in India

Upcoming Scooters in India

Latest Scooters in India

Electric Scooters in India

Compare Scooters

Scooters

Buy Used Cars

New Delhi

Bangalore

Pune

Chennai

Lucknow

Kolkata

Mumbai

Ahmedabad

Hyderabad

Jaipur

Find Your City

Used Cars in Your City

Sell Your Car

Sell Cars in Your City

Used Cars

Compare

Auto News

Auto Expert Reviews

Vehicle Buyers Guides

News & Reviews

New Cycles

Car Accessories

Bike Accessories

Scooter Accessories

Electric Vehicles

Community

More

Read the latest news on Toyota Yaris exclusively on 91wheels. We bring you Expert Reviews, Buyers guide and in-depth Video reviews to keep your abreast with the latest activities in the world of mobility.

Safety

Features

Design

Comfort

Performance

Ashvinder Singh

HEMANT SHARMA

Sunita 

Bhola

D.Irene santhakumari

Nagendran C

Kalyan

Atul Suryavanshi 

Ramkumar

Vinay

Get all the latest news for Toyota in India. Read News, Expert reviews, Buyers Guide, and more for Yaris.

Toyota Yaris news

Explore more on Toyota Yaris

Toyota Yaris

Popular Car Brands

Auto News in India