KEY HIGHLIGHTS
- Yamaha strengthens ties with MotoGP through sponsorship
- 'The Call of the Blue' campaign logo prominently featured on YZR-M1 bikes
- Promoting motorsports culture
India Yamaha Motor Pvt. Ltd. (IYM) is now sponsoring the Monster Energy Yamaha MotoGP team for the 2024 season, after the success of the first-ever Indian GP in 2023. Also, you can join our 91Wheels WhatsApp Group for the latest automotive updates.
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India Yamaha Motor: First Of Its Kind Investment
MotoGP, the premier motorcycle racing series, is globally adored for its intense competition. Yamaha's dominance, with 500+ Grand Prix wins, underscores its longstanding presence in the sport.
IYM's sponsorship of the Monster Energy Yamaha MotoGP Team marks its debut investment in promoting motorsports culture in India while showcasing Yamaha's racing prowess worldwide.
This partnership means IYM's well-known 'The Call of the Blue' campaign logo will prominently feature on Fabio Quartararo's and Alex Rins's YZR-M1 bikes throughout the season.
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India Yamaha Motor Elevates Fan Connection With Yamaha MotoGP Team
The "Call of the Blue" campaign resonates deeply with young Yamaha fans in India, embodying their aspirations. Teaming up with the Monster Energy Yamaha MotoGP team elevates this connection, showcasing the campaign's logo on the global MotoGP stage.
It aims to inspire greater enthusiasm for racing and the Yamaha legacy. This partnership marks a significant milestone in engaging young Yamaha enthusiasts in India for an exhilarating season ahead.
Verdict
This collaboration between India Yamaha Motor Pvt. Ltd. and the Monster Energy Yamaha MotoGP team marks an exciting venture into the world of motorsports, enhancing brand visibility and fostering enthusiasm among Yamaha enthusiasts in India.
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