KEY HIGHLIGHTS
- Isuzu Motors India redefines the CV Crew-Cab segment with the ISUZU D-MAX S-CAB Z
- Product closer to customers in Tier 2 and Tier 3 areas.
- Specially designed roadshow offers feature presentations, hands-on test drives, and trained dealership staff
- Maharashtra, a key market, sees growing interest in the ISUZU D-MAX S-CAB Z
Isuzu Motors India is setting new standards in the Commercial Vehicle Crew-Cab category with the latest ISUZU D-MAX S-CAB Z. This impressive vehicle has garnered widespread appreciation nationwide. In a bid to bring this remarkable product within reach of enthusiastic customers, IMI has introduced the 'Great Indian S-CAB Z Roadshow,' a campaign designed to connect with customers in Tier 2 and Tier 3 cities. Read on for the full scoop!
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Isuzu Motors: Tailored Roadshow And Maharashtra's Key Role
This unique roadshow, carefully planned at various locations, will feature an engaging audio-visual presentation, allowing attendees to get a hands-on feel of the product before taking it for a test drive.
Maharashtra is a pivotal market for ISUZU, and we've noticed a growing interest in the ISUZU D-MAX S-CAB Z. The roadshow has kicked off in Boisar near Mumbai, Maharashtra, and will journey through multiple cities within the state. The ongoing roadshow will include stops in Pune, Nagpur, Kolhapur, and Nashik, enabling people in these areas to experience this outreach campaign.
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ISUZU D-MAX S-CAB Z - Price, Colours, Engine, And Features
The S-CAB Z, a Crew-Cab Pick-up in the commercial vehicle category, starts at an introductory price of Rs 14,99,910 (ex-showroom, Chennai). You can choose from five colours: Cosmic Black, Galena Grey, Splash White, Nautilus Blue, and Titanium Silver.
Inside, it boasts a 7" touchscreen audio system with 6 speakers and multiple USB ports for onboard entertainment, along with a rear-parking camera for effortless parking. Additional features include electronically adjustable & foldable ORVMS, height-adjustable headrests, a 2nd-row USB charging point, and all four power windows with auto up/down driver windows.
For safety, it provides airbags for both the driver and co-driver, ISOFIX anchorages for rear seating, speed-sensing door locks, front and rear crumple zones, cross car front beam, door side intrusion protection, a collapsible steering column, and underbody steel protection for the drivetrain. The Brake Override System (BOS) enhances safety by cutting engine power during panic braking (simultaneous brake and accelerator pedal press).
Beneath the hood, the pickup truck is driven by a 2.5-litre ISUZU 4JA1 VSS turbo inter-cooled engine, delivering a maximum power of 159 bhp at 3,600 rpm and a peak torque of 176 Nm between 1,500 and 2,400 rpm. This engine is paired with a six-speed manual transmission and is offered in a 2WD setup.
Verdict
Isuzu Motors India's introduction of the ISUZU D-MAX S-CAB Z in the CV Crew-Cab segment, along with their 'Great Indian S-CAB Z roadshow' in Maharashtra, signifies a strategic approach to connect with potential customers in a compelling manner. Also, If you are someone with a passion for engines mounted on wheels, you must join our Whatsapp Group Community of petrolheads to find out more exciting stuff about the Auto world.
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