KEY HIGHLIGHTS
- Kia India has partnered with the government under KPKD to sell Kia cars in military canteens.
- The Kia Sonet, Seltos, and Carens will be available in both master and subsidiary canteens.
- Currently, 362 dealerships have registered to participate in this scheme.
Under Kendriya Police Kalyan Bandar (KPKB), serving and retired government employees can now buy Kia cars like Sonet, Seltos, and Carens through master and subsidiary canteens. This collaboration between the government and Kia India offers over 3.5 million beneficiaries the chance to purchase Kia cars at reduced prices. let's understand this news better, before that, do join our 91Wheels WhatsApp Group to get the latest automotive updates.
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Who will benefit from this initiative?
Employees serving in the police, paramilitary forces (including BSF, CRPF, ITBP, SSB), central police personnel, and the Home Ministry are eligible to purchase Kia cars under the KPKB scheme. These popular Kia models will be available through 119 master canteens and 1,900 subsidiary canteens. Additionally, 362 dealerships have registered to participate, with more expected to join in the future to support this initiative.
This scheme will benefit both parties: Kia India will strengthen its presence in the Indian market, while current and former government employees will be able to purchase cars at lower prices.
Kia India current line up
Kia's presence in India has strengthened with each passing financial year. This year, they introduced the facelift of the Sonet, which received positive reviews. The facelifted Seltos is also performing well in sales, ranking as the second preferred choice after the Hyundai Creta. Additionally, the 7-seater Carens has achieved the milestone of crossing 1.5 lakh sales since its launch.
This is truly a golden period for the Kia India group, and their market position will strengthen further with their vehicles becoming available in military canteens.
Kia models prices
| Model | Ex - Showroom Prices (Delhi) |
| Kia Sonet | Rs 7.99 lakh to Rs 15.75 lakh |
| Kia Seltos | Rs 10.90 lakh to Rs 20.35 lakh |
| Kia Carens | Rs 10.52 lakh to Rs 19.67 lakh |
One of the paramount reasons for Kia's successful journey in India is their strategic pricing and diverse range of models that cater to every budget. The highest-selling Sonet starts at Rs 7.99 lakh (ex-showroom) and offers 9 trim levels, with the top-spec trim costing Rs 15.75 lakh. It is available with three powertrain options: a 1.2-litre petrol, a 1.0-litre turbo petrol, and a 1.5-litre diesel engine.
The more premium compact SUV, the Seltos, starts at Rs 10.90 lakh, with the top trim costing up to Rs 20.35 lakh. It comes with a standard 1.5-litre petrol engine, along with two other options: a 1.5-litre turbo petrol engine that produces 157.8 hp and 253 Nm of torque, and a 1.5-litre diesel engine.
The Carens comes with a 1.5-litre petrol engine, a 1.5-litre turbo petrol engine, and a 1.5-litre diesel engine. These engines and many other components are shared across Kia's popular models, making them attractive to a wide range of customers.
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Verdict
This partnership between Kia and the government promises mutual benefits and solidifies the Kia brand in the country. From now on, we can expect new models of Kia to launch soon in India, including those sold internationally. Excited to see the advancements that come from this collaboration.
