KEY HIGHLIGHTS
- MG Motor launches premium retail network, MG Select.
- Cyberster roadster to debut under MG Select.
- Mifa 9 MPV set for March 2025 launch.
- India-bound Mifa 9 rivals Kia Carnival dimensions.
- Targeted pricing could boost MG's premium market appeal.
MG Motor India is gearing up to start its premium retail network in India, MG Select. The automaker will launch the Cyberster roadster in our region next year, the first premium car to be sold under MG Select. Second in the row is the Mifa 9 MPV, which the brand showcased at the Auto Expo 2023 and will again demonstrate at the upcoming Bharat Mobility Show. The official launch of the MPV has been scheduled for March 2025. Check out more details below and consider joining our 91Wheels WhatsApp Community to stay updated on the latest automotive news.
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MG Mifa 9 Details
The Mifa 9 will be an India-spec version of the SAIC-owned Maxus MPV currently sold in markets such as China and the United Kingdom (UK). However, India is not the first market where the MPV will land with MG badging, it has already been sold with the MG brand in Singapore and the Philippines.
The Mifa 9 was first landed in the electric avatar in 2021 and later the company also launched its ICE counterpart, the G90 MPV. The ICE version is offered in two engine options- a 2.0-litre petrol or a 2.0-litre diesel engine, mated to a mild-hybrid system. For India, we are not expecting the launch of the ICE version of the MPV as the brand has its main focus towards the electric and hybrid powertrains in our region.
MG Mifa 9 Design and Features
The Mifa 9 is a large car even according to the MPV standards. It measures around 5.2 metre in length, 1.8 metres in height and 2 metres in width. These dimensions make it even bigger than the Kia Carnival and Toyota Vellifire. Inside the cabin, you get a 7 and 8 seating layout. On the feature front, the Mifa 9 gets ottoman seats, twin sunroofs, rear entertainment screens, powered rear sliding doors, heated/ventilated/massage seats and much more.
Positioning and Expectations
With the Mifa 9, MG Motor India is targeting a super premium segment. However, the electric MPV is expected to come with a lower price tag than its rivals such as Vellfire. It will be sold under the MG Select premium dealership network. Also, as MG has no such rigid image for a particular car body type, the idea to come up with an MPV may work for the brand if priced strategically.
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Verdict
MG Motor's foray into premium retail and its upcoming MG Select network is a bold move to capture Indias high-end EV market. With the Mifa 9 MPV set to challenge competitors like the Vellfire, MG's focus on strategic pricing and luxury features could set a new standard. Success hinges on competitive pricing and continued quality.
