Under India 2.0, Czech automaker Skoda is banking big on digitisation to improve and simplify the consumer experience. Skoda India has taken a step further in this approach by introducing a brand-new, streamlined, and unified showroom experience across all Skoda India outlets. A computerised car information stand, a 360-degree interactive table, and a heritage wall are among the exhibits.
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Instead of a static specification sheet on paper, the OEM claims to be the first manufacturer in the country to install a touchscreen Digital Car Information Stand beside each and every car on the showroom floor. It will allow a client to browse through features, specifications, variants, and a comparison tool, among other things, in addition to presenting the car's specifications, enhancing customer engagement and interaction.
Another addition is the 55-inch interactive table in the customer lounge. With 360-degree interior and exterior views, as well as the ability to zoom and spin the virtual car, a buyer may virtually interact and immerse themselves in the vehicle. Customers can use the interactive table to virtually check and experience cars, variations, and colour options that may not be available on the showroom floor. It allows consumers to see, interact with, and almost touch the interiors and exteriors of a variety of versions, allowing them to compare and choose, allowing them to make an informed buying decision.
The iConsultant App will allow customers to view several Skoda cars in various colours through various videos and feature modules, boosting their customer experience. With high-definition content coupled with Customer Relationship Management, the app will operate as a ready reckoner for sales professionals to deliver a rich and immersive demonstration on the features and capabilities of various Skoda cars.
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In addition, each store will feature two showcase vehicles. To add to the overall beauty of the cars, they will be displayed on a wooden floor and a road graphic floor. These features, however, may differ based on the layout and aesthetics of all Skoda India outlets.
In other news, Skoda has recently launched the much-anticipated Monte Carlo Edition of the 2022 has now arrived in India, priced at Rs 15.99 lakh ex-showroom, Delhi. Tornado Red with Black and Candy White with Black are the two dual-tone paint schemes offered for the Skoda Kushaq Monte Carlo edition. It now has blacked-out LED headlights, a gloss black grille, fog light housing, false skid plates, and ORVMs, among other things.
The Monte Carlo Edition has been dechromed totally to make it look more attractive than before. Tornado Red or Candy White is the outside colour scheme, while the cabin is black and red. Red is painted on the dashboard, centre console, seats, and even the door pads and handles.
