KEY HIGHLIGHTS
- Royal Enfield introduces Assured Buyback Program with OTO Capital
- Unique features include flexible tenure options and lower EMIs
- Customers can choose to upgrade, retain, or return their Royal Enfield
In collaboration with OTO Capital, Royal Enfield has introduced an exceptional program called the Assured Buyback Program. This pioneering initiative underscores Royal Enfield's unwavering dedication to redefining the motorcycle buying and ownership experience, aiming to make it more convenient for customers.
Let's unearth more details about the buyback scheme and see what lies for you.
Royal Enfield Buyback Program In Collaboration With OTO Capital
The Assured Buyback Program, in partnership with OTO Capital, aims to enhance accessibility and enable easy upgrades to Royal Enfield motorcycles. It offers flexible tenure options ranging from 1 to 3 years, substantially lower Equated Monthly Installments (EMIs) up to 45% lower than conventional plans, and a guaranteed buyback value of up to 77% based on the chosen tenure. This program is truly one-of-a-kind in the industry.
Upon completion of the Assured Buyback tenure, customers have multiple choices available to them. They can opt to exchange their motorcycle for a brand-new Royal Enfield, retain it, or return the motorcycle. This program not only provides customers with lower monthly EMIs but also ensures a guaranteed buyback value for their Royal Enfield motorcycle, delivering a unique and hassle-free ownership experience.
Commenting on the launch, B Govindarajan, CEO - Royal Enfield, said, We always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experiences, we always endeavor to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible, and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this program is designed as a promise to consumers for complete peace of mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield''.
Meanwhile, the Assured Buyback Program is initially available at the brand's dealerships in 12 key cities, including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. Royal Enfield plans to extend this program to more cities in the near future, marking a significant step toward a future of motorcycle ownership characterized by convenience, affordability, and accessibility.
Verdict
The Assured Buyback Program by RE and OTO Capital is a game-changer in the motorcycle industry, putting customers at the forefront. With flexible options, lower EMIs, and guaranteed buyback values, it empowers customers to make the most of their Royal Enfield ownership experience. As it expands to more cities, it paves the way for a future of hassle-free, affordable, and accessible motorcycle ownership. Also, If you are someone with a passion for engines mounted on wheels, you must join our Whatsapp Group Community of petrolheads to find out more exciting stuff about the Auto world.
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